The Brand and Insights team provides expertise in brand management, market research, and design research. We provide consumer insights that support faculty and staff of the Wisconsin School of Business.

We aim to provide actionable, data-driven insights and we are passionate about human-centered design, uncovering business opportunities, and inspiring innovation.

Services We Provide

Strategy and Consultation

  • Develop market or consumer research plans to help achieve business goals.
  • Provide insights and recommendations based on research and analysis.

Market Analysis

Conduct market research to keep the WSB team informed of:

  • Industry trends
  • Best practices
  • Market conditions

Custom Primary Research

  • Design and execute primary qualitative and quantitative research. Learn more about our research capabilities.
  • Maintain panels of prospective students and alumni.
  • Follow design thinking practices to promote human-centered design.

Brand Management

  • Oversee brand alignment among all WSB units and with campus.
  • Provide brand training and resources for all employees.

Resources We Recommend

The red cover of the brand manual with the words Together Forward Wisconsin School of Business Brand Manual in front of an image of Grainger Hall

WSB Brand Toolkit

Learn about the WSB brand and find easy-to-use tools and templates in the WSB Brand Toolkit.

A screen shot of the Consumer Insights Library

WSB Consumer Insights Library

Learn more about students, prospective students, and alumni by accessing WSB’s archive of market and consumer research.

Contact Us

Cindy Bush

Cindy Bush

Oversees WSB brand and insights initiatives. Focuses on consumer and market research related to current or prospective students.

4311 Grainger Hall
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Lauren Brischke

Lauren Brischke
Insights Strategist

Provides consumer and market research related to our alumni population.

4419 Grainger Hall
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