The Marketing and Strategic Communications unit is the full-service, in-house department of the Wisconsin School of Business that offers expertise in communication strategy, marketing, brand identity, editorial content, web development, public relations, social media, design, and photography. To get started on a marketing project, please contact your dedicated marketing strategist listed below, or for a web-only request please email webteam@bus.wisc.edu.
MSC has been recognized by the American Advertising Federation with eleven ADDY awards.
MSC is one of the school’s four business services departments. The other three are:
- Teaching and Learning Support, which works to provide a premium user experience in the classroom and online
- Information Technology Solutions, which works to provide the best technology infrastructure
- Facilities and Event Services, which manages the building and supports all activities and events in Grainger Hall
Services We Provide
Strategy and Consultancy
Development of marketing plans and communication strategies to help achieve business goalsPaid Media
Media planning and media buying of advertising for awareness and conversion across media, including print, social, search, digital, and out of homeWriting and Editing
Copywriting for marketing tactics, including ads, brochures, email marketing, in addition to copyediting and proofing projectsContent Marketing
Editorial writing and journalistic-style, storytelling feature writing/editing and proofreading of editorial content to engage key audiencesGraphic Design
Brand-centered professional design/layout capabilities for marketing collateral and brochures, school beautification, event marketing, newsletters, alumni magazine, advertising, and logos/brand identityPhotography
Approved WSB event coverage to build School’s photo library and use for design, social media, and PR effortsPR and News
Reaching out to the news media to share the School's stories on faculty research, programs, educational innovations, and economic developmentWeb Development
Development and guidance for the look and feel of web elements within the wsb.wisc.edu website, promoting a coordinated, consistent, and impactful online presence.
Videography
Production or oversight of the production of video content to promote WSB programs, student and alumni success stories, and faculty excellence.
Looking for the Brand Toolkit?
Web Requests
Please go to support.wsb.wisc.edu and submit a Web Team > Service Request or email webteam@wsb.wisc.edu for assistance.
The Marketing and Strategic Communications (MSC) Team
Typhaine Morrison
Chief Marketing Officer
Oversees communications and marketing initiatives and leads the Marketing and Strategic Communications team.
5151D Grainger Hall
608-890-2989
typhaine.morrison@wisc.edu
Betsy Lundgren
Associate Director, Communications
Oversees communications with focus on faculty research promotion, leads Wisconsin School of Business social media platforms, and manages editorial development for alumni publications.
5151E Grainger Hall
608-890-2040
betsy.lundgren@wisc.edu
Katie Schauer
Associate Creative Director
Oversees creative, digital design, and visual storytelling for the WSB brand.
5151 Grainger Hall
katie.schauer@wisc.edu
Paul L. Newby, II
Sr. Photographer
Provides photography of the WSB community for marketing and communications projects for the School.
5161 Grainger Hall
608-890-2976
paul.newby@wisc.edu
Tasha Moxley
Assistant Director
Oversees enrollment and engagement marketing for WSB programs.
5151F Grainger Hall
608-263-5242
tasha.moxley@wisc.edu
Steven Carley
Sr. Marketing Strategist
Provides marketing consultancy and project management of marketing campaigns for internal partners at the Wisconsin School of Business.
5151 Grainger Hall
steven.carley@wisc.edu
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Programs
- Full-time MBA
- Full-time MBA specializations/centers
- Specialized Master's:
- Arts and Creative Enterprise Leadership
- Business Analytics
- Real Estates
- Supply Chain Management
- PhD
- Pre-college programs
- Dean's Office
- Office of Diversity and Inclusion
- Education Innovation
- Summer Term
Kristin Drunasky
Marketing Strategist
Provides marketing consultancy and project management of marketing campaigns for internal partners at the Wisconsin School of Business.
5151 Grainger Hall
kristin.drunasky@wisc.edu
- Programs
- BBA
- Executive MBA
- Professional MBA
- Knowledge Centers
- Weinert Center for Entrepreneurship
- Arthur Anderson Center for Financial Reporting & Control
- Robert Beyer Center for Managerial Accounting & Control
- Puelicher Center for Banking Education
- Departments
- Accounting
- OIM
- Marketing
- Real Estate
- Finance
- Risk and Insurance
- Business Services
- Corporate Relations
- Information Technology Services
Christian Parish
Digital Marketing Specialist
Optimizes digital marketing campaigns by providing support for email marketing, paid media, and web strategy, and oversees marketing analytics.
5151 Grainger Hall
christian.parish@wisc.edu
Clare Becker
Content Writer
Writes stories about the Wisconsin School of Business that communicate the School’s vision and strategies.
5151A Grainger Hall
608-890-2428
clare.becker@wisc.edu
Paul Smirl
Content Specialist
Develops creative written copy to advance the mission of the school and ensures that materials meet brand standards for quality and clarity.
5151A Grainger Hall
608-263-3203
paul.smirl@wisc.edu
Patricia Hoopes
Sr. Copywriter
Develops creative written copy to advance the mission of the school and ensures that materials meet brand standards for quality and clarity.
5151A Grainger Hall
608-265-5582
patricia.hoopes@wisc.edu
Chad Theel
Sr. Graphic Designer
Provides graphic design support and brand expertise for the Wisconsin School of Business and its constituents.
5151B Grainger Hall
608-890-3211
chad.theel@wisc.edu
Ali Wendt
Sr. Graphic Designer
Provides graphic design support for the Wisconsin School of Business.
5151B Grainger Hall
608-890-3213
ali.wendt@wisc.edu
Mary Cummins
Front-End and UX Web Developer
Erica McConnaughey
Front-End Web Developer
Mia Bentel
Front-End Web Developer
Sonia Villa
Web Content Support Student
svilla@wsb.wisc.edu
Kassandra Swearingen
Web Developer/Content Support Staff
kswearingen@wisc.edu
Awards and Honors
The team at the Wisconsin School of Business has won two 2018 ADDY awards, five 2017 ADDY awards, and four 2016 ADDYs from the American Advertising Federation. The ADDYs are the advertising industry’s largest and most representative competition with the mission of recognizing and rewarding creative excellence in the art of advertising.
The team was recognized in a field of more than 400 entries by more than 300 companies and organizations from Milwaukee and Madison/Dane County. The regional competition of District 8 includes hundreds of agencies and organizations in Minnesota, North Dakota, South Dakota, and Wisconsin.
2018
SILVER ADDY
WSB Corporate Relations Publication
Category: Sales Promotion -Product or Service Sales
Team:
Katie Schauer, Design Manager
Patricia Hoopes, Senior Copywriter
Typhaine Morrison, Director
SILVER ADDY
WSB Update Magazine Cover and Feature
Category: Publication Design - Cover/Editorial Spread or Feature
Team:
Katie Schauer, Design Manager
Paul L. Newby II, Senior Photographer
District 8 Regional Awards (2017)
SILVER ADDY
WSB Milwaukee Airport Takeover
Category: Out-Of-Home Site Single Interior
Team:
Angela Rockwell, Marketing Manager
Katie Schauer, Design Manager
Patricia Hoopes, Senior Copywriter
Dan Roelke, Senior Media Planner & Buyer
Typhaine Morrison, Assistant Director
Alyson Kim, Director
GOLD ADDY
"Go Farther" Wisconsin MBA Landing Page
Category: Online/Interactive
Team:
Angela Rockwell, Marketing Manager
Katie Schauer, Design Manager
Patricia Hoopes, Senior Copywriter
Dan Roelke, Senior Media Planner & Buyer
Typhaine Morrison, Assistant Director
Alyson Kim, Director
Adam Huffman, ATW Web Developer
John Wilson, ATW Web Manager
SILVER ADDY
Wisconsin Evening and Executive MBA Transit Shelter
Category: Out-Of-Home Mass Transit/Airlines
Single Exterior
Team:
Angela Rockwell, Marketing Manager
Chad Theel, Senior Graphic Designer
Katie Schauer, Design Manager
Patricia Hoopes, Senior Copywriter
Dan Roelke, Senior Media Planner & Buyer
Typhaine Morrison, Assistant Director
Alyson Kim, Director
SILVER ADDY
Wisconsin School of Business Legacy Hall
Category: Public Service Ambient Media
Team:
Ben Stiemsma, Marketing Strategist
Katie Schauer, Design Manager
Patricia Hoopes, Senior Copywriter
Lulu Liang, Marketing Assistant (student intern)
Typhaine Morrison, Assistant Director
Alyson Kim, Director
2016
GOLD ADDY
Category: Collateral Material - Publication Design - Magazine Design
Team:
Katie Schauer, Design Manager & Art Director
Paul L. Newby II, Senior Photographer
Marguerite Darlington, Managing Editor
Alyson Kim, Director
SILVER ADDY
Wisconsin Full-Time MBA Viewbook
Category: Sales Promotion - Product or Service Sales Promotion - Sales Kit or Product Information Sheets
Team:
Katie Schauer, Design Manager
Patricia Hoopes, Senior Copywriter
Typhaine Morrison, Assistant Director
Alyson Kim, Director
SILVER ADDY
Wisconsin Evening and Executive MBA Transit Shelter
Category: Advertising Industry Self-Promotion Out-of-Home
Team:
Chad Theel, Senior Graphic Designer
Patricia Hoopes, Senior Copywriter
Dan Roelke, Senior Media Planner & Buyer
Nolan Cunningham, Media Assistant (student intern)
Typhaine Morrison, Assistant Director
Alyson Kim, Director
SILVER ADDY
What is Confidence?: Faculty Research from the Wisconsin School of Business
Category: Branded Content & Entertainment for Online Film, Video & Sound - Single entry - more than :60 seconds
Team:
Alex André, Videographer
Chad Theel, Senior Graphic Designer
Marguerite Darlington, Managing Editor
Alyson Kim, Director