Today, philanthropic support is vital to sustaining WSB’s positive impact on the world. No matter the size, your gift to the Wisconsin School of Business, combined with the contributions of thousands of alumni and friends, moves our mission forward. Gifts to WSB allow us to invest in the highest priority areas, ensuring we remain competitive and provide an unparalleled student experience. With your support, we can create life-changing experiences for our students that foster creativity and leadership in the next generation of leaders, thinkers, and innovators.

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Triple Badger Tom Stevens in front of his house

Donor Spotlight: Tom Stevens

Tom Stevens (B.A. ’72, BBA ’75, MBA ’76) creates opportunities for success at Wisconsin School of Business and beyond. Read more about the impact of this alum’s generosity.

Giving Priorities

Our priority funds are crucial to embracing the educational innovation, technology, and applied learning techniques that will catapult WSB graduates into the business world of tomorrow. From collaborative learning classrooms to start-up competitions, our giving initiatives help enhance the student experience in direct and dynamic ways.

Grainger Hall in the spring. Students walking towards the entrance.

Wisconsin School of Business Fund

The Wisconsin School of Business (WSB) Fund provides flexible, unrestricted capital that allows us to invest in School priorities, ensuring we remain competitive and responsive to market demands. Gifts support transformational student experiences, such as professional development efforts, applied learning projects, and international trips. The WSB Fund also helps our community connect with business leaders and strengthens our network of Business Badgers.

Wisconsin Entrepreneurship Showcase

Entrepreneurship Forward Fund

The Wisconsin School of Business places a high value on the ability to think creatively and work collaboratively to solve complex challenges, and endeavors to provide the hands-on training our students need to pursue their entrepreneurial ambitions. Support of the Entrepreneurship Forward Fund helps develop coursework, build experiential learning programs like case competitions, enhance engagement with community entrepreneurs, and promote cross-disciplinary programming.

Students giving thanks


Scholarships at the graduate and undergraduate levels help WSB remain competitive and accessible to highly qualified students of all backgrounds. This valuable support can recognize merit and can alleviate reliance on loans, making a business education possible for students regardless of their financial situation. Scholarships can be endowed or awarded immediately to provide assistance for students.

Individual planning on giving

Planned Giving

Planned and deferred giving can support both the immediate and future success of WSB, helping to leave a lasting legacy of excellence in business education. The School benefits greatly from planned gifts such as bequests, real estate, life income gifts, and privately held business interests. Planned giving allows donors to support the institution while also considering their personal and financial needs.

Giving Community

The generosity of our dedicated donor community makes a difference in everything we do, from supporting faculty, staff, and students to informing and delivering inspiring learning experiences. Philanthropy helps protect the quality of students’ education, which strengthens our brand and continues to enhance the value of our degrees. From giving initiatives like Student Giving to the Wisconsin Naming Gift, you keep our community strong, and for that we thank you.

Day of the badger image with Bucky Badger's icon above the words Day of the Badger 4.9.19

Day of the Badger

On April 9, 2019, Badgers everywhere showed support for their alma mater on this special day of giving. Together, we raised more than $320,000. All 50 states were represented in giving to UW–Madison, and of the 337 donors to WSB, 230 made gifts of less than $100. Gifts of every size helped us reach our goal. Thanks to the generosity of Wisconsin Business Alumni and friends, we can continue attracting the best and brightest students and keep WSB a leader in business higher education.