To excel at marketing analytics and insights, you need to understand consumers and the motivations that lead them to act. You also need a deep understanding of the business implications of consumer actions. That's where an MBA offers value.
The Wisconsin MBA develops knowledge of the functional areas of business and builds a foundation to put theories, methods, and applications of marketing analytics and insights into a full business context. Key functional areas explored include accounting, finance, management, marketing, and operations. Critical business skills are developed in economics, ethics, data analysis, and decision-making.
The Wisconsin MBA in marketing analytics and insights combines the breadth of a general management curriculum with extensive coursework in marketing analytics and insights. Earning a Wisconsin MBA allows you to leverage market-research expertise to enable strategic decision-making. It places you at the table when key business decisions are made.
The Wisconsin MBA helps hone strategic thinking and management skills while providing the marketing analytics and insights professional with enhanced credibility in the business world.