Get an inside look at the A.C. Nielsen Center. Read about our students, alumni and the experience of getting one of the nation’s top marketing MBAs.

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Alumni Spotlight - David Koser

April 2, 2021

  David Koser is a recent alumnus of the marketing analytics & insights MBA, having graduated as part of the class of 2020.  David transitioned to data analytics from a career in civil engineering.  Prior …

A.C. Nielsen Students Ice Skating

Keeping the Party Going

March 10, 2021

One of the best parts of joining the A.C. Nielsen Center is being inducted into the world’s finest network of marketing research professionals. This networking begins from day 1, with opportunities to meet classmates in …

Students working on a project together

The Wisconsin MBA Experience with a Small Class Size

March 8, 2021

While there is no clear consensus among instructors and professors about the ideal class size, for me, the smaller the class, the better. Having an educational background and teaching French to diverse students at school, I …

Path to discovering your career in psychology

Insight: My Journey To The Nielsen Center

March 7, 2021

After finishing my undergraduate degree in Biological Sciences at the University of California, Irvine, my path should have been clear. Dive into the field of Biology by going to work for a lab, looking for …


Being a TA

March 5, 2021

Liz discusses the challenges and rewards of her experience as a TA.

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Alumni Spotlight - Sarah Phillips

February 24, 2021

Sarah Phillips received her bachelor’s at Purdue University in 2008 and then served as an Airforce officer for four years. She left the military and worked in a civilian role before deciding to pursue her …

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Core Courses

February 12, 2021

When I first decided to get my MBA, one of my main motivations was to establish the fundamental business skills I would need to transition to my target career. I knew that I needed core …

Feature Photo for Career Switching Article by Ian Hooper

Switching Careers

February 8, 2021

I have never been shy about pursuing my interests. When I was young, I absolutely fell in love with jazz, which led me to pursue music in undergrad. Later in life, I would develop interests …


Letter from the Director - Fall 2020

December 17, 2020

Bring on 2021! Connecting people, to learn, network, and grow, is essential to the transformational learning experience UW’s MBA program aspires to deliver. While it has been challenging to offer those connections due to the …

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