The Center for Brand and Product Management (CBPM) supports students, alumni, and the marketing industry through our hands-on learning experiences, talks by industry professionals, conferences and other engagement and educational opportunities.

Corporate partners and alumni serve as Advisory Board members, guest lecturers, and participants in experiential learning. We welcome your involvement and look forward to collaborating. 

Group of Full-Time MBA students smiling

MBA Specialization in Brand and Product Management

The center supports the Wisconsin MBA specialization in brand and product management, which is widely recognized among leading business-to-consumer companies for the quality of our students and the preparation they receive. Students land challenging internships that support their individual career goals and after graduating, move into positions of leadership with blue-chip business-to-consumer companies.

Corporate and Alumni Engagement

The Center for Brand and Product Management offers several opportunities for corporate partners and alumni to get involved and connect with our students.

Icon of handshake

Start a Consulting Project

Our students work with a variety of organizations to solve timely marketing challenges. Let’s explore how we can work together.

Icon of a group of people

Join our Advisory Board

Our board members mentor students, provide applied learning experiences, serve as guest lecturers, and help students achieve their career goals. Interested?

Icon of Bucky badger's face

Connect with Business Badgers

Alumni support each other as lifelong members of the global Business Badger network.

Icon of a briefcase

Recruit our Students

Enhance your recruiting efforts with the help of our Career Management Team.

Explore the Center for Brand and Product Management

Memorial Union Terrace during the summer


Read the latest about what’s happening with our students, faculty, and alumni.

CBPM advisory board meeting

Advisory Board

Meet the people who support our students through mentorship and educational opportunities.

Alumni Scott Cook speaking with Full-Time MBA students

Alumni and Friends

Alumni and friends support the Center by recruiting graduates, networking as lifelong members of the Business Badger network.

Contact Us

Want to learn more about the Center for Brand and Product Management? We’re here to help!