Have a minute? Read the Marketing Minute, a blog from the Center for Brand and Product Management, and hear about our students, alumni and the experiences of getting one of the nation’s top marketing MBAs.
The Wisconsin MBA Experience with a Small Class Size
Natalie shares three benefits to choosing a more intimate experience when it comes to your Marketing Full Time MBA.
GMN Super Bowl Ad Review
While the Graduate Marketing Network (GMN) held many events throughout the last two semesters, one event I thought was particularly engaging was the Super Bowl Ad Review. One week after the Super Bowl, the GMN …
Alumni Spotlight: Drew Vernon
Reader: would you say that a hallmark attribute of effective marketers is that they are deft storytellers? If you are familiar with our Brand Center, chances are you would! As graduates of the Center for …
Day in the Life of an MBA Student
Congratulations! You’ve discovered the 100% objectively best MBA program in the world! You might be wondering what the day-to-day life of a UW-Madison MBA student looks like. While everyone’s working style is unique, I hope …
Core Courses
Building business badgers is not an easy task. With a multitude of backgrounds and experiences, how can a program ensure that they are sending well-rounded businesspeople into the workforce? By requiring a set of core …
Fall 2020 Newsletter
Enjoy the Fall 2020 CBPM Alumni & Friends Newsletter
Going Digital
In this time of social media, streaming web content and eCommerce, digital marketing strategy is a crucial skill set for any MBA to have. In 2020, COVID-19 forced the hand of many retailers to move …
Why Wisconsin?
Deciding to go back to school is never an easy choice. With many factors to consider, I needed to ensure that it was the right time for me. After talking with multiple people at my …
Being a Student During a Pandemic
When I accepted my offer join the Wisconsin School of Business as an MBA student, I knew full well that since we were in a pandemic, my grad experience would be different. I would not …