Have a minute? Read the Marketing Minute, a blog from the Center for Brand and Product Management, and hear about our students, alumni and the experiences of getting one of the nation’s top marketing MBAs.

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Small Group of Students

The Wisconsin MBA Experience with a Small Class Size

March 5, 2021

Natalie shares three benefits to choosing a more intimate experience when it comes to your Marketing Full Time MBA.

Man Watching a football game

GMN Super Bowl Ad Review

March 5, 2021

While the Graduate Marketing Network (GMN) held many events throughout the last two semesters, one event I thought was particularly engaging was the Super Bowl Ad Review. One week after the Super Bowl, the GMN …

Alumni Spotlight: Drew Vernon

March 4, 2021

Reader: would you say that a hallmark attribute of effective marketers is that they are deft storytellers? If you are familiar with our Brand Center, chances are you would! As graduates of the Center for …

Feature Photo Agenda

Day in the Life of an MBA Student

February 16, 2021

Congratulations! You’ve discovered the 100% objectively best MBA program in the world! You might be wondering what the day-to-day life of a UW-Madison MBA student looks like. While everyone’s working style is unique, I hope …

Core Course Photo

Core Courses

February 15, 2021

Building business badgers is not an easy task. With a multitude of backgrounds and experiences, how can a program ensure that they are sending well-rounded businesspeople into the workforce? By requiring a set of core …

Fall 2020 Newsletter

December 17, 2020

Enjoy the Fall 2020 CBPM Alumni & Friends Newsletter

Going Digital Feature Photo

Going Digital

December 14, 2020

In this time of social media, streaming web content and eCommerce, digital marketing strategy is a crucial skill set for any MBA to have. In 2020, COVID-19 forced the hand of many retailers to move …

Wisconsin Winter

Why Wisconsin?

December 12, 2020

Deciding to go back to school is never an easy choice. With many factors to consider, I needed to ensure that it was the right time for me. After talking with multiple people at my …

Student During Pandemic

Being a Student During a Pandemic

December 10, 2020

When I accepted my offer join the Wisconsin School of Business as an MBA student, I knew full well that since we were in a pandemic, my grad experience would be different. I would not …

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