The University of Wisconsin-Madison launched the Initiative for Studies in Transformational Entrepreneurship (INSITE) in the late 1990s to keep the university at the forefront of entrepreneurship research and practice.

INSITE faculty and staff support interdisciplinary research, curriculum development, and experiential programming across UW–Madison. As a primary resource for entrepreneurs, INSITE also maintains a comprehensive directory of resources on campus and in the community.

INSITE Entrepreneurship Guide

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Explore a comprehensive database of entrepreneurship resources available on the UW-Madison campus and the Madison community. This resource is compiled by the Initiative for Studies in Transformational Entrepreneurship (INSITE).

Research Activities We Support

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INSITE supports research seminars on entrepreneurship and innovation in partnership with the academic Department of Management and Human Resources at the Wisconsin School of Business.

Strategic Management Society (SMS)


INSITE faculty and affiliates have convened or sponsored conferences on a variety of issues in technology-driven entrepreneurship, legal theory, open-source innovation, and more while also publishing in leading academic journals.

INSITE supported the next Strategic Human Capital and Entrepreneurship conference, in partnership with the Strategic Management Society on October 23, 2019.

Programs We Support

Academic Programs

Certificate in Entrepreneurship for Nonbusiness Majors

The Certificate in Entrepreneurship is open to undergraduate students earning any nonbusiness degree at UW–Madison.

Certificates for MBA and other Graudate Students

You can earn a Certificate in Entrepreneurship or Strategic Innovation while enrolled in any degree-granting graduate program at UW–Madison.

Doctoral Minor

Nonbusiness doctoral students can earn a minor in entrepreneurship.

Immersion Programs

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StartUp Learning Community

The StartUp residential learning community at UW-Madison provides a unique learning environment for students. Courses, community grants, and connections with area entrepreneurs inspire students to pursue their entrepreneurial dreams.

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Morgridge Entrepreneurial Bootcamp (MEB)

Students in the sciences, math, or engineering can join this one-week intensive training program. Explore links between technology and business while your team develops resources for an organization.

Competitions and Challenges

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100-Hour Challenge

The StartUp Learning Community administers this program open to all UW-Madison students. Cash prizes are awarded for prototypes and pitches that are creative, commercially promising, or likely to have a social impact.

Students and faculty at the Clinton Global Initiative

Clinton Global Initiative - U

CGI–U helps students connect, collaborate, and develop Commitments to Action, which are new, specific, and measurable plans that address global challenges.

Arts Business Competition University of Wisconsin-Madison Logo

Arts Business Competition

This campus-wide competition provides support for students who develop and submit a detailed proposal for an arts event, exhibition, series, commercial venture, or other artistic project.

Weinert Center for Entrepreneurship

The Weinert Center for Entrepreneurship is dedicated to teaching, research and service pertaining to entrepreneurial management, enterprise development, economic development, and public understanding of a free enterprise economy.