Fostering Entrepreneurial Mindset

The Weinert Center at the Wisconsin School of Business fosters entrepreneurial thinking for students at all levels across campus, whether undergraduate or graduate, business majors, or students in a nonbusiness program.

Modern businesses rely heavily on the ability to recognize and seize opportunities. Cutting-edge technologies, innovative business models, and ever-changing market landscapes determine which firms thrive and which do not. Taking initiative, thinking entrepreneurially, and acting upon opportunities are key ingredients of success in this environment. The Weinert Center equips you to navigate these challenges.

The Weinert Center equips you with entrepreneurial skills to thrive in any business environment.

We support teaching, research, and service to bring critical entrepreneurship and entrepreneurial thinking to startups and established organizations. Individuals in most careers will benefit from acquiring entrepreneurial skills and instilling an entrepreneurial spirit in an organization. Large companies often struggle with maintaining nimble practices; employees with an entrepreneurial mindset provide a unique outlook and fresh problem-solving perspective. 

Classes and Experiential Learning 

Classes in entrepreneurship and related topics give you the skills to succeed throughout your career. Nearly 1,000 student projects outside the classroom with local firms have provided students hands-on business experience. This comprehensive program prepares you for roles such as business founder, product manager, engineer/scientist, new product designer, marketing or finance professional, nonprofit administrator, or consultant.  

Named a top entrepreneurship program by the Princeton Review, Financial Times, and the United States Association for Small Business and Entrepreneurship (USASBE). 

Programs We Support



Earn a Bachelor of Business Administration with a major in entrepreneurship through the Department of Management and Human Resources.

Courses for UW-Madison Undergraduates

Business and non-business majors can explore entrepreneurship to complement their field of study.

Certificate in Entrepreneurship for Non-Business Majors

The Certificate in Entrepreneurship is open to undergraduate students earning any non-business degree at UW–Madison.


Certificates for MBA and other Graduate Students

You can earn a Certificate in Entrepreneurship or Strategic innovation while enrolled in any degree-granting graduate program at UW–Madison.

MBA Fellowship in Enterprise Development

Full-time Wisconsin MBA students interested in starting a new business or taking an existing business to a new level can apply for this focused one-year program.

Weinert Applied Ventures in Entrepreneurship (WAVE)

UW-Madison graduate students from any discipline may apply for this applied practicum in starting and growing entrepreneurial businesses.

Morgridge Entrepreneurial Bootcamp (MEB)

This one-week intensive training is open to graduate students in the sciences, engineering, and math.

Doctoral Programs


Earn a PhD in Management and Human Resources with an focus on entrepreneurship.

Doctoral Minor

Non-business doctoral students can earn a minor in entrepreneurship.


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Entrepreneurship Events

A wide range of workshops are held on the UW-Madison campus for anyone interested in entrepreneurial topics.

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Distinguished Entrepreneurs Lunch

Learn about the experiences of entrepreneurs from a wide range of endeavors.

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Initiative for Studies in Transformational Entrepreneurship (INSITE)

INSITE supports and fosters entrepreneurial research, curriculum development, and programming. As a primary resource for entrepreneurs, INSITE maintains a comprehensive directory of resources on campus and in the community.

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Business and Entrepreneurship Clinic

In collaboration with the Law and Entrepreneurship Clinic, the Wisconsin Institute of Discovery, and WARF, the Business and Entrepreneurship Clinic provides free business advice and services for Wisconsin-based entrepreneurs.

Weinert Center Resources

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History and Mission

The Weinert Center has been a leader in entrepreneurship education, outreach, and research since 1986.

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Read the latest news from the Weinert Center.

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Discovery to Product

Discovery to Product (D2P) provides resources that can help transform innovations originating at UW-Madison into products and services that change the world.

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Websites of Interest

Explore resources for entrepreneurs, as well as alumni and current student websites.

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Hall of Fame

Get inspired by our entrepreneurial leaders.

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Advisory Boards

The Weinert and WAVE board members provide guidance, advice, and support for our programs.

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Gifts to the Weinert Center are welcome year-round and make a lasting impact on the opportunities and resources we provide.

Contact Us

Meet the Weinert Center Leadership and Staff. We’re here to help!