Our enthusiastic, hardworking, and bright students have the educational and experiential background to propel your organization forward. Want to get to know our undergraduate Business Badgers? Here’s a high-level look at the makeup and attributes of our students.

All BBA Student Profile (2018-2019)

Icon of a stack of books

3,097

Total BBA students enrolled

Icon of the female Venus symbol

43%

Female

Icon of a light bulb

3.52

Average college GPA
(current UW–Madison students only)

Icon of the globe

7%

International students

Icon of people silhouettes

12%

Ethnic minority students*
Icon of people silhouettes

8%

Underrepresented minority students**

*Ethnic minority is defined as an individual who identifies as one or more of the following racial and ethnic groups: American Indian or Alaskan Native, Asian or Pacific Islander, African-American/Black, Hispanic/Chicano/Latino(a).

**Underrepresented minority is defined as an individual who identifies as one or more of the following racial and ethnic groups: American Indian or Alaskan Native, African-American/Black, Hispanic/Chicano/Latino(a), and Hmong/Vietnamese/Cambodian/Laotian.

Enrollment and Graduation Numbers (2017-2018)

Major Total Number of Students Enrolled by Major Number of Graduates by Major
Accounting 434 111
Actuarial Science 245 72
Finance, Investment & Banking 1105 305
Information Systems 78 16
International Business 182 35
Management & Human Resources 466 123
Marketing 716 212
Operations & Technology Management 114 49
Real Estate & Urban Land Economics 406 115
Risk Management & Insurance 263 118
Supply Chain Management Specialization 76 45
Healthcare Management Specialization 38 17

NOTE: Students may fall into multiple major categories if pursuing >1 major

Amy Walsh 

“The entire Wisconsin BBA Program is only two thousand and some students. You can go into the library and know half the people there and be able to study together and ask questions. It seems like everywhere you go, you can find a friend. It’s nice to have that close-knit community with all the benefits of a big campus.”

—Amy Walsh, BBA