Associate Professor | Marketing
Wilbur Dickson-Bascom Professor in Business
4253 Grainger Hall
(608) 628-7454

Biography

Amber Epp is an Associate Professor of Marketing and Wilbur Dickson-Bascom Professor in Business at the University of Wisconsin-Madison’s School of Business. Amber’s research advances an interdisciplinary perspective of the relationship between family and the marketplace. In particular, she studies what products, brands, or services mean to families; how families derive value from brand uses and experiences; how families’ choices facilitate or hinder collective goals; and how families evaluate and make sense of their choices within the broader context of family life. Her work has been published in the Journal of Consumer Research and the Journal of Marketing, and she has co-authored book chapters on qualitative data analysis, family consumption behavior, and assemblage theory. Professor Epp’s dissertation received the inaugural Sidney J. Levy Award for outstanding Consumer Culture Theory research, and her research has been funded by the Marketing Science Institute. She also serves as an Associate Editor for the Journal of Marketing, sits on the editorial review board for Journal of Consumer Research, and is a member of the JCR Policy Board. Professor Epp currently teaches Consumer Behavior for undergraduates and Qualitative Data Insights in the MBA program. In addition, she has taught Services Marketing, Marketing Management, and Honors Introductory Marketing.

Research

Selected Published Journal Articles

Thomas, T. & Epp, A. (2019). The Best Laid Plans: Why New Parents Fail to Habituate Practices Journal of Consumer Research

Epp, A. & Price, L. (2018). Constraints and Possibilities in the Thrown Togetherness of Feeding the Family European Journal of Marketing

Price, L. & Epp, A. (2015). The Heterogeneous and Open-Ended Project of Assembling Family Assembling Consumption

Epp, A. & Velagaleti, S. (2014). Outsourcing Parenthood? How Families Manage Care Assemblages Using Paid Commercial Services Journal of Consumer Research

Epp, A. & Jensen Schau, H. & Price, L. (2014). The Role of Brands and Mediating Technologies in Assembling Long-Distance Family Practices Journal of Marketing

Epp, A. & Price, L. (2011). Family Time in Consumer Culture: Implications for Transformative Consumer Research Transformative Consumer Research for Personal and Collective Well-Being

Epp, A. & Price, L. (2011). Designing Solutions around Customer Network Identity Goals Journal of Marketing

Epp, A. & Price, L. (2010). The Storied Life of Singularized Objects: Forces of Agency and Network Transformation Journal of Consumer Research

Thompson, B. & Koenig Kellas, J. & Soliz, J. & Thompson, J. & Epp, A. & Schrodt, P. (2009). Family Legacies: Constructing Individual and Family Identity through Intergenerational Storytelling Narrative Inquiry

Epp, A. & Price, L. (2008). Family Identity: A Framework of Identity Interplay in Consumption Practices Journal of Consumer Research

Arnould, E. & Epp, A. (2006). Deep Engagement with Consumer Experience: Listening and Learning with Qualitative Data The SAGE Handbook of Marketing Research

Selected Submitted Journal Articles

Thomas, T. & Epp, A. & Price, L. (2019). Journeying Together: Aligning Retailer Roles with Collective Consumer Practices Journal of Retailing

Presentations

Association for Consumer Research Conference (2019) Beyond Identity Salience: How the Dynamic Self Impacts Consumer Behavior

Association for Consumer Research Conference (2019) When Consensus Is Lost: Mobilizing Capital to Establish Consumer Legitimacy

Consumer Culture Theory Data Analysis Workshop (2019) Data Journey into the Woods

Consumer Culture Theory Conference (2019) Let Me Write That Down’: Material Speed and Older Consumer Technology Adoption

Hightower Speaker Series (2019) Best Laid Plans: Why New Parents Fail to Habituate Practices

Consumer Culture Theory Conference (2018) Reaching Out and Building Up: Making Theoretical Contributions to Substantive Domains

AMA Winter Educators' Conference (2018) Doing Observational Research

ACR Doctoral Symposium (2017) Oh the Places You'll Go!: Advice for Young Scholars Panel

Research Series (2017) From Symbolic Violence to Symbolic Revolution: How Does Social Change Impact Consumer Legitimacy in the Marketplace

Consumers and Consumption Symposium (2017) Assembling Family: Sociological Intersections

Research Series (2017) From Symbolic Violence to Symbolic Revolution: The Diverse Destigmatization Experiences of LGBT Consumers

MSI Young Scholars Event (2017) The Commercialization of Family Life

Association for Consumer Research Conference (2015) Pursuing Marriage Equality in the Marketplace: Stigmatized Consumers’ Responses to Mainstream Marketplace Access

Families and Well-Being Seminar Series (2015) Outsourcing Parenthood: How Families Manage Care Assemblages Using Expanded Services

Consumer Culture Theory Conference (2015) Pursuing Marriage Equality in the Marketplace: Stigmatized Consumers’ Responses to Mainstream Marketplace Access

C4 Research Series (2015) New Parent Decision Making in a Culture of Choice Overload

ACR Perspectives Session (2014) (Re)assembling the Social in Consumer Research

AMA-Sheth Foundation Doctoral Consortium (2014) Consumer Culture Theory Session

ACR Doctoral Symposium (2013) Consumer Culture Theory Session

ACR Doctoral Symposium (2012) Consumer Culture Theory Session

Speaker Series (2012) Connected Families: How Consumption Practices Survive Distances

Association for Consumer Research Conference (2011) Connected Families: How Consumption Practices Survive Distance

AMA-Sheth Foundation Doctoral Consortium (2011) Qualitative Data Analysis Session

AMA-Sheth Foundation Doctoral Consortium (2011) Young Scholars Panel

European Association for Consumer Research conference (2010) Eliciting and Analyzing Collectively-Told Narratives for Consumer Research

AMA-Sheth Foundation Doctoral Consortium (2010) Young Scholars Panel

Speaker Series (2010) Designing Solutions around Customer Network Goals

Speaker series (2010) How Customer Networks Integrate Resources to Accomplish Identity Goals: A New Approach to Platform Design

AMA Summer Educators’ Conference (2009) Transitioning from Doctoral Student to Junior Faculty: Best Practices

Consumer Culture Theory Conference (2009) The Idealization of Family Dinner and Post-Feminist Strivings

American Marketing Association Winter Educators’ conference (2008) Authoritative Performances: How Families Use Firms’ Operand Resources

Association for Consumer Research conference (2008) Agency, Identity, and Materiality: The Storied Life of a Family and Their Table

Consumer Culture Theory conference (2008) Consuming Together and Apart: Sharing as Being a Family

Association for Consumer Research conference (2007) Idealized Family Time: Collective Identity Interplay in Vacations

European Association for Consumer Research Conference (2007) Family Identity and the Meaning of Home

Association for Consumer Research Conference (2006) Enacting the Family Legacy: How Family Themes Influence Consumption Behavior

European Association for Consumer Research Conference (2006) Reflecting Family: Home Furnishings as Consumption Symbols of Family Identity

National Communication Association Conference (2006) Family Legacies: Constructing Individual and Family Identity through Intergenerational Storytelling

Association for Consumer Research Conference (2005) Rethinking Family Consumption: An Exploration of Family Identity

International Conference on Marketing and Development Proceedings (2005) Senses of Family as Judged from Cross-Country Comparisons of Family Public Policies

Teaching

Undergraduate Courses

Services Marketing (MKT 490), Fall 2005.

Services Marketing (MKT 490), Fall 2006.

Marketing Management (MKT 442), Summer 2006.
Provides a framework for evaluating marketing problems and developing a marketing strategy. Customer, company, competitive, and collaborator factors are emphasized as foundations for marketing decision making. The key aspects of product, pricing, distribution, and promotion strategy are also examined.

Introduction to Marketing (MKT 341), Summer 2004.

Consumer Behavior (MKT 305), Fall 2014.
Analysis of the theories of consumer behavior and their application to MKT decision-making. Psychological,economic,anthropological and sociological perspectives are integrated to enhance understanding of consumer acquisition processes.

Consumer Behavior (MKT 305), Fall 2015.
Analysis of the theories of consumer behavior and their application to MKT decision-making. Psychological,economic,anthropological and sociological perspectives are integrated to enhance understanding of consumer acquisition processes.

Consumer Behavior (MKT 305), Fall 2008.
Analysis of the theories of consumer behavior and their application to marketing decision-making. Psychological, economic, anthropological and sociological perspectives are integrated to enhance understanding of consumer acquisition processes.

Consumer Behavior (MKT 305), Fall 2017.
Analysis of the theories of consumer behavior and their application to marketing decision-making. Psychological,economic,anthropological and sociological perspectives are integrated to enhance understanding of consumer acquisition processes.

Consumer Behavior (MKT 305), Fall 2018.
Analysis of the theories of consumer behavior and their application to MKT decision-making. Psychological,economic,anthropological and sociological perspectives are integrated to enhance understanding of consumer acquisition processes. Enroll Info: None

Consumer Behavior (MKT 305), Fall 2009.
Analysis of the theories of consumer behavior and their application to marketing decision-making. Psychological, economic, anthropological and sociological perspectives are integrated to enhance understanding of consumer acquisition processes.

Consumer Behavior (MKT 305), Fall 2010.
Analysis of the theories of consumer behavior and their application to marketing decision-making. Psychological, economic, anthropological and sociological perspectives are integrated to enhance understanding of consumer acquisition processes.

Consumer Behavior (MKT 305), Fall 2012.
Analysis of the theories of consumer behavior and their application to marketing decision-making. Psychological, economic, anthropological and sociological perspectives are integrated to enhance understanding of consumer acquisition processes.

Consumer Behavior (MKT 305), Fall 2013.
Analysis of the theories of consumer behavior and their application to marketing decision-making. Psychological, economic, anthropological and sociological perspectives are integrated to enhance understanding of consumer acquisition processes.

Graduate Courses

Qualitatively-Based Marketing Insights (MKT 805), Fall 2017.
Understanding and application of in-depth qualitative market research methods,with an emphasis on the interpretation of qualitative data. Provides hands-o experience with different methodological techniques and immersion in a cultural perspective for sys

Consumer Behavior (MKT 705), Fall 2009.
Analysis of the theories of consumer behavior and their application to marketing decision-making. Psychological, economic, anthropological and sociological perspectives are integrated to enhance understanding of consumer acquisition processes.

Consumer Behavior (MKT 705), Fall 2010.
Analysis of the theories of consumer behavior and their application to marketing decision-making. Psychological, economic, anthropological and sociological perspectives are integrated to enhance understanding of consumer acquisition processes.

Consumer Behavior (MKT 705), Fall 2011.
Analysis of theories and models of behavior which underlie the process of consumer decision-making. Marketing applications of psychological, sociological and social-psychological factors.

Consumer Behavior (MKT 705), Fall 2013.
Analysis of theories and models of behavior which underlie the process of consumer decision-making. Marketing applications of psychological, sociological and social-psychological factors.

Consumer Behavior (MKT 705), Fall 2014.
Analysis of theories and models of behavior which underlie the process of consumer decision-making. MKT applications of psychological,sociological and social-psychological factors.

Learning/Teaching Oriented Publications

Epp, A. & Thomas, T. (2018). Family and Collective Identity Consumer Culture Theory

Service

Editorial and Reviewing Activities

Journal of Services Research - Since January 2019
Editorial Board Member

Journal of Marketing - Since March 2018
Associate Editor

Journal of Marketing Research - Since November 2015
Ad Hoc Reviewer

Journal of Services Research - December 2014 - December 2018
Ad Hoc Reviewer

Journal of Consumer Research - Since June 2013
Editorial Board Member

Journal of Marketing - December 2012 - February 2018
Editorial Board Member

Journal of Consumer Culture - Since January 2010
Invited Manuscript Reviewer

Journal of Consumer Psychology - Since January 2010
Ad Hoc Reviewer

Alden G. Clayton Doctoral Dissertation Proposal Competition - January 2010 - December 2010
Ad Hoc Reviewer

ACR/Sheth Foundation Dissertation Grants Competition - January 2010 - December 2010
Ad Hoc Reviewer

John A. Howard/AMA Doctoral Award Competition

John A. Howard/AMA Doctoral Award Competition