Professor | Marketing
Michael Lehman Distinguished Chair in Business
3106 Grainger Hall
(608) 262-5224

Biography

Jan B. Heide is the Michael Lehman Distinguished Chair in Business at the Wisconsin School of Business. Heide's primary teaching and research interests are distribution systems, strategic partnerships, and marketing strategy.

Heide’s research has been internationally recognized. In 1998, he won the Harold Maynard award from the Journal of Marketing, and an American Marketing Association study rated him the third most influential individual in the nation in terms of citations for marketing research. He is a three-time winner of the Louis W. Stern Award from the American Marketing Association.

Heide has won a University of Wisconsin system-wide Teaching Excellence award, and was named a Vilas Associate by the University of Wisconsin-Madison Graduate School.

Heide has been a guest lecturer at several different universities, including the University of Cambridge, the University of Melbourne, and the Norwegian School of Management.

His research has been published in the Journal of Marketing, the Journal of Marketing Research, the Academy of Management Journal, the Academy of Management Review, and the Journal of Law and Economics, among others.

He received his MBA and Ph.D. from the University of Wisconsin-Madison, and his B.S. from the Norwegian School of Management. Prior to joining UW-Madison's Marketing Department, he was a faculty member at Case Western Reserve University.

Research

Selected Published Journal Articles

Hadida, A. & Heide, J. & Bell, S. (2019). The Temporary Marketing Organization Journal of Marketing

Heide, J. & Wathne, K. & Mooi, E. & Kumar, A. (2018). Relationship Governance Dynamics: The Roles of Partner Selection Efforts and Mutual Investments Journal of Marketing Research

Vinhas, A. & Heide, J. (2015). Forms of Competition and Outcomes in Dual Distribution Channels: The Distributor's Perspective Marketing Science

Tracey, P. & Heide, J. & Bell, S. (2014). Bringing 'Place' Back In: Regional Clusters, Project Governance, and New Product Outcomes Journal of Marketing

Heide, J. & Kumar, A. & Wathne, K. (2014). Concurrent Sourcing, Governance Mechanisms, and Performance Outcomes in Industrial Value Chains Strategic Management Journal

Lukas, B. & Whitwell, G. & Heide, J. (2013). Why Do Customers Get More Than They Need? How Organizational Culture Shapes Product Capability Decisions Journal of Marketing

Sa Vinhas, A. & Heide, J. & Jap, S. (2012). Consistency Judgments, Embeddedness, and Outcomes in Organizational Networks Management Science

Kumar, A. & Heide, J. & Wathne, K. (2011). Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships Journal of Marketing

Bell, S. & Tracey, P. & Heide, J. (2009). The Organization of Regional Clusters Academy of Management Review

Heide, J. & Wathne, K. & Rokkan, A. (2007). Inter-Firm Monitoring, Social Contracts, and Relationship Outcomes Journal of Marketing Research

Heide, J. & Wathne, K. (2006). Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda Journal of Marketing

Heide, J. (2004). Relationship Governance in a Supply Chain Network Journal of Marketing

Presentations

(2010) Invited seminar presentation

(2010) Invited seminar presentation

Teaching

Graduate Courses

Marketing Management (MKT 700), Fall 2008.
Provides a framework for evaluating marketing problems and developing a marketing strategy. Customer, company, competitive, and collaborator factors are emphasized as foundations for marketing decision making. The key aspects of product, pricing, distribution, and promotion strategy are also examined.

Marketing Management (MKT 700), Fall 2008.
Provides a framework for evaluating marketing problems and developing a marketing strategy. Customer, company, competitive, and collaborator factors are emphasized as foundations for marketing decision making. The key aspects of product, pricing, distribution, and promotion strategy are also examined.

Marketing Management (MKT 700), Fall 2001.
Provides a framework for evaluating marketing problems and developing a marketing strategy. Customer, company, competitive, and collaborator factors are emphasized as foundations for marketing decision making. The key aspects of product, pricing, distribution, and promotion strategy are also examined.

Marketing Management (MKT 700), Fall 2001.
Provides a framework for evaluating marketing problems and developing a marketing strategy. Customer, company, competitive, and collaborator factors are emphasized as foundations for marketing decision making. The key aspects of product, pricing, distribution, and promotion strategy are also examined.

Marketing Management (MKT 700), Fall 2002.
Provides a framework for evaluating marketing problems and developing a marketing strategy. Customer, company, competitive, and collaborator factors are emphasized as foundations for marketing decision making. The key aspects of product, pricing, distribution, and promotion strategy are also examined.

Marketing Management (MKT 700), Fall 2003.
Provides a framework for evaluating marketing problems and developing a marketing strategy. Customer, company, competitive, and collaborator factors are emphasized as foundations for marketing decision making. The key aspects of product, pricing, distribution, and promotion strategy are also examined.

Marketing Management (MKT 700), Fall 2003.
Provides a framework for evaluating marketing problems and developing a marketing strategy. Customer, company, competitive, and collaborator factors are emphasized as foundations for marketing decision making. The key aspects of product, pricing, distribution, and promotion strategy are also examined.

Marketing Management (MKT 700), Fall 2004.
Provides a framework for evaluating marketing problems and developing a marketing strategy. Customer, company, competitive, and collaborator factors are emphasized as foundations for marketing decision making. The key aspects of product, pricing, distribution, and promotion strategy are also examined.

Marketing Management (MKT 700), Fall 2004.
Provides a framework for evaluating marketing problems and developing a marketing strategy. Customer, company, competitive, and collaborator factors are emphasized as foundations for marketing decision making. The key aspects of product, pricing, distribution, and promotion strategy are also examined.

Marketing Management (MKT 700), Fall 2004.
Provides a framework for evaluating marketing problems and developing a marketing strategy. Customer, company, competitive, and collaborator factors are emphasized as foundations for marketing decision making. The key aspects of product, pricing, distribution, and promotion strategy are also examined.

Marketing Management (MKT 700), Spring 2001.
Provides a framework for evaluating marketing problems and developing a marketing strategy. Customer, company, competitive, and collaborator factors are emphasized as foundations for marketing decision making. The key aspects of product, pricing, distribution, and promotion strategy are also examined.

Marketing Management (MKT 700), Fall 2005.
Provides a framework for evaluating marketing problems and developing a marketing strategy. Customer, company, competitive, and collaborator factors are emphasized as foundations for marketing decision making. The key aspects of product, pricing, distribution, and promotion strategy are also examined.

Marketing Management (MKT 700), Fall 2005.
Provides a framework for evaluating marketing problems and developing a marketing strategy. Customer, company, competitive, and collaborator factors are emphasized as foundations for marketing decision making. The key aspects of product, pricing, distribution, and promotion strategy are also examined.

Marketing Management (MKT 700), Fall 2009.
Provides a framework for evaluating marketing problems and developing a marketing strategy. Customer, company, competitive, and collaborator factors are emphasized as foundations for marketing decision making. The key aspects of product, pricing, distribution, and promotion strategy are also examined.

Marketing Management (MKT 700), Fall 2009.
Provides a framework for evaluating marketing problems and developing a marketing strategy. Customer, company, competitive, and collaborator factors are emphasized as foundations for marketing decision making. The key aspects of product, pricing, distribution, and promotion strategy are also examined.

Marketing Management (MKT 700), Fall 2010.
Provides a framework for evaluating marketing problems and developing a marketing strategy. Customer, company, competitive, and collaborator factors are emphasized as foundations for marketing decision making. The key aspects of product, pricing, distribution, and promotion strategy are also examined.

Marketing Management (MKT 700), Fall 2010.
Provides a framework for evaluating marketing problems and developing a marketing strategy. Customer, company, competitive, and collaborator factors are emphasized as foundations for marketing decision making. The key aspects of product, pricing, distribution, and promotion strategy are also examined.

Marketing Management (MKT 700), Fall 2007.
Provides a framework for evaluating marketing problems and developing a marketing strategy. Customer, company, competitive, and collaborator factors are emphasized as foundations for marketing decision making. The key aspects of product, pricing, distribution, and promotion strategy are also examined.

Marketing Management (MKT 700), Fall 2007.
Provides a framework for evaluating marketing problems and developing a marketing strategy. Customer, company, competitive, and collaborator factors are emphasized as foundations for marketing decision making. The key aspects of product, pricing, distribution, and promotion strategy are also examined.

Service

Editorial and Reviewing Activities

Journal of Marketing Research - January 2016 - December 2016
Associate Editor

Marketing Science - January 2016 - December 2016
Associate Editor

Journal of Marketing - January 2016 - December 2016

Various journals - January 2016 - December 2016

Academy of Management Review, Journal of Retailing, Journal of Business-to-Business Marketing, Journal of the Academy of Marketing Science, Marketing Science, Journal of International Marketing, Academy of Marketing Science Review, Customer Needs and Solutions - Since January 2015
Editorial Board Member

Marketing Science - Since January 2015
Editorial Board Member

Journal of Marketing - Since January 2014
Associate Editor

Academy of Management Review - Since January 2014
Editorial Board Member

Customer Needs and Solutions - Since January 2013
Editorial Board Member

Journal of International Marketing - Since January 2013
Editorial Board Member

Academy of Marketing Science Review - Since January 2013
Editorial Board Member

Strategic Management Journal, Academy of Management Journal, Academy of Management Review, Management Science - January 2012 - December 2013
Ad Hoc Reviewer

Journal of Marketing, Marketing Science, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Business-to-Business Marketing, Managerial and Decision Economics, Review of Marketing - January 2010 - December 2010
Editorial Board Member

Various Ad Hoc Reviews - January 2010 - December 2010

Review of Marketing Research - Since January 2010
Editorial Board Member

Journal of the Academy of Marketing Science - Since January 2009
Editorial Board Member

Journal of Business-to-Business Marketing - Since January 2000
Editorial Board Member

Journal of Retailing - Since January 2000
Editorial Board Member

Managerial and Decision Economics - January 1997 - December 2012
Editorial Board Member