Professor Emeritus
Emeritus - Teaching | Grainger Center for Supply Chain Management|Marketing
4289 Grainger Hall
(608) 262-8912

Biography

John Nevin is an Emeritus Professor at the Wisconsin School of Business. He formerly served as executive director of both the Grainger Center for Supply Chain Management and the Center for Brand and Product Management.

His research is primarily concentrated in three managerial-oriented areas of marketing: marketing channels, supply chain management, and marketing strategy. His research has appeared in the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Macromarketing, Journal of Retailing, Journal of Marketing and Public Policy, Journal of Applied Psychology, Journal of Marketing Channels, and Law and Society Review, among others.

His teaching responsibilities include traditional full-time MBA classes on marketing channels, marketing strategy, and supply chain management. He also actively participates in executive development programs and has served as a research consultant or expert witness for a number of organizations.

He has been heavily involved with the American Marketing Association and the International Society of Franchising in a professional service capacity.

He has previously served as chair of the Marketing Department and associate dean of masters programs. He also served as executive director of the business school’s Center for Brand and Product Management from its inception in 2003 through 2007.

Nevin earned a Ph.D. in marketing from the University of Illinois.

Research

Selected Published Journal Articles

Bharadwaj, N. & Nevin, J. & Wallman, J. (2012). Explicating Hearing the Voice of the Customer as Customer Focus and Assessing its Outcomes in a Supplier-business Customer Relationship Journal of Product Innovation Management

Jumbulingam, T. & Kathuria, R. & Nevin, J. (2011). Fairness-Trust-Loyalty Relationship under Varying Conditions of Supplier-Buyer Interdepencence Journal of Marketing Theory and Practice

Jambulingam, T. & Kathuria, R. & Nevin, J. (2009). How fairness garners loyalty in the pharmaceutical supply chain: role of trust in the wholesale-pharmacy relationship International Journal of Pharmaceutical and Healthcare Marketing

Payan, J. & Nevin, J. (2006). Influence Strategy Efficacy in Supplier-Distributor Relationships Journal of Business Research

Anderson, D. & Nevin, J. (1975). Determinants of Young Marrieds' Life Insurance Purchasing Behavior: An Empirical Investigation Journal of Risk and Insurance

Presentations

ISBM Academic Conference 2010 (2010) Adaptation in Franchising: Some Observations

Teaching

Undergraduate Courses

Contemporary Topics (BUS 365), Spring 2010.

Graduate Courses

Seminar in Supply Chain Manage (MKT 726), Fall 2014.
Supply chain management is a cross-functional discipline that involves the integration of business processes among supply chain partners ranging from end users through original suppliers that provide products,services and information that add value for c

Seminar in Supply Chain Management (MKT 726), Fall 2015.
Supply chain management is a cross-functional discipline that involves the integration of business processes among supply chain partners ranging from end users through original suppliers that provide products,services and information that add value for c

Seminar in Supply Chain Management (MKT 726), Fall 2016.
Supply chain management is a cross-functional discipline that involves the integration of business processes among supply chain partners ranging from end users through original suppliers that provide products,services and information that add value for c

Seminar-Supply Chain Managemnt (MKT 726), Spring 2009.
Supply chain management is a cross-functional discipline that involves the integration of business processes among supply chain partners ranging from end users through original suppliers that provide products, services and information that add value for customers.

Seminar in Supply Chain Management (MKT 726), Fall 2001.
Supply chain management is a cross-functional discipline that involves the integration of business processes among supply chain partners ranging from end users through original suppliers that provide products, services and information that add value for customers.

Seminar in Supply Chain Management (MKT 726), Fall 2002.
Supply chain management is a cross-functional discipline that involves the integration of business processes among supply chain partners ranging from end users through original suppliers that provide products, services and information that add value for customers.

Seminar in Supply Chain Management (MKT 726), Fall 2003.
Supply chain management is a cross-functional discipline that involves the integration of business processes among supply chain partners ranging from end users through original suppliers that provide products, services and information that add value for customers.

Seminar in Supply Chain Management (MKT 726), Spring 2001.
Supply chain management is a cross-functional discipline that involves the integration of business processes among supply chain partners ranging from end users through original suppliers that provide products, services and information that add value for customers.

Seminar in Supply Chain Management (MKT 726), Spring 2006.
Supply chain management is a cross-functional discipline that involves the integration of business processes among supply chain partners ranging from end users through original suppliers that provide products, services and information that add value for customers.

Seminar-Supply Chain Managemnt (MKT 726), Spring 2010.
Supply chain management is a cross-functional discipline that involves the integration of business processes among supply chain partners ranging from end users through original suppliers that provide products, services and information that add value for customers.

Seminar-Supply Chain Managemnt (MKT 726), Fall 2010.
Supply chain management is a cross-functional discipline that involves the integration of business processes among supply chain partners ranging from end users through original suppliers that provide products, services and information that add value for customers.

Seminar- Supply Chain Management (MKT 726), Fall 2011.

Seminar in Supply Chain Manage (MKT 726), Fall 2011.
Supply chain management is a cross-functional discipline that involves the integration of business processes among supply chain partners ranging from end users through original suppliers that provide products, services and information that add value for c

Seminar in Supply Chain Manage (MKT 726), Fall 2012.
Supply chain management is a cross-functional discipline that involves the integration of business processes among supply chain partners ranging from end users through original suppliers that provide products, services and information that add value for c

Seminar in Supply Chain Management (MKT 726), Spring 2007.
Supply chain management is a cross-functional discipline that involves the integration of business processes among supply chain partners ranging from end users through original suppliers that provide products, services and information that add value for customers.

Seminar in Supply Chain Manage (MKT 726), Fall 2013.
Supply chain management is a cross-functional discipline that involves the integration of business processes among supply chain partners ranging from end users through original suppliers that provide products, services and information that add value for c

Seminar-Supply Chain Managemnt (MKT 726), Spring 2008.
Supply chain management is a cross-functional discipline that involves the integration of business processes among supply chain partners ranging from end users through original suppliers that provide products, services and information that add value for customers.

MKT Channels (MKT 725), Fall 2014.
MKT channels analyzed as social,economic and political systems. Strong emphasis on understanding and dissecting behavioral dimensions of channel relations--roles of channel members,use of power,conflicts that arise among them,and their communication n

Marketing Channels (MKT 725), Spring 2008.
Marketing channels analyzed as social, economic and political systems. Strong emphasis on understanding and dissecting behavioral dimensions of channel relations--roles of channel members, use of power, conflicts that arise among them, and their communication networks.

Marketing Channels (MKT 725), Fall 2013.
Marketing channels analyzed as social, economic and political systems. Strong emphasis on understanding and dissecting behavioral dimensions of channel relations--roles of channel members, use of power, conflicts that arise among them, and their communica

Marketing Channels (MKT 725), Spring 2007.
Marketing channels analyzed as social, economic and political systems. Strong emphasis on understanding and dissecting behavioral dimensions of channel relations--roles of channel members, use of power, conflicts that arise among them, and their communication networks.

Marketing Channels (MKT 725), Fall 2012.
Marketing channels analyzed as social, economic and political systems. Strong emphasis on understanding and dissecting behavioral dimensions of channel relations--roles of channel members, use of power, conflicts that arise among them, and their communica

Marketing Channels (MKT 725), Fall 2011.
Marketing channels analyzed as social, economic and political systems. Strong emphasis on understanding and dissecting behavioral dimensions of channel relations--roles of channel members, use of power, conflicts that arise among them, and their communica

Marketing Channels (MKT 725), Fall 2011.

Marketing Channels (MKT 725), Fall 2010.
Marketing channels analyzed as social, economic and political systems. Strong emphasis on understanding and dissecting behavioral dimensions of channel relations--roles of channel members, use of power, conflicts that arise among them, and their communication networks.

Marketing Channels (MKT 725), Spring 2006.
Marketing channels analyzed as social, economic and political systems. Strong emphasis on understanding and dissecting behavioral dimensions of channel relations--roles of channel members, use of power, conflicts that arise among them, and their communication networks.

Marketing Channels (MKT 725), Spring 2010.
Marketing channels analyzed as social, economic and political systems. Strong emphasis on understanding and dissecting behavioral dimensions of channel relations--roles of channel members, use of power, conflicts that arise among them, and their communication networks.

Marketing Channels (MKT 725), Fall 2004.
Marketing channels analyzed as social, economic and political systems. Strong emphasis on understanding and dissecting behavioral dimensions of channel relations--roles of channel members, use of power, conflicts that arise among them, and their communication networks.

Marketing Channels (MKT 725), Fall 2003.
Marketing channels analyzed as social, economic and political systems. Strong emphasis on understanding and dissecting behavioral dimensions of channel relations--roles of channel members, use of power, conflicts that arise among them, and their communication networks.

Marketing Channels (MKT 725), Fall 2002.
Marketing channels analyzed as social, economic and political systems. Strong emphasis on understanding and dissecting behavioral dimensions of channel relations--roles of channel members, use of power, conflicts that arise among them, and their communication networks.

Marketing Channels (MKT 725), Spring 2009.
Marketing channels analyzed as social, economic and political systems. Strong emphasis on understanding and dissecting behavioral dimensions of channel relations--roles of channel members, use of power, conflicts that arise among them, and their communication networks.

Marketing Channels (MKT 725), Fall 2016.
Marketing channels analyzed as social,economic and political systems. Strong emphasis on understanding and dissecting behavioral dimensions of channel relations--roles of channel members,use of power,conflicts that arise among them,and their communica

MKT Channels (MKT 725), Fall 2015.
MKT channels analyzed as social,economic and political systems. Strong emphasis on understanding and dissecting behavioral dimensions of channel relations--roles of channel members,use of power,conflicts that arise among them,and their communication n