Associate Professor | Accounting and Information Systems
4182 Grainger Hall
(608) 265-4104
Biography
Jongwoon (Willie) Choi joined the Wisconsin School of Business faculty in May 2018 as an Associate Professor in the Department of Accounting and Information Systems. He previously served on the faculty at the Joseph M. Katz Graduate School of Business (University of Pittsburgh), where he taught both undergraduate and graduate management accounting courses. His research examines the use of accounting information in managerial decision-making, with an emphasis on strategic performance measurement systems, and performance evaluation and reward systems.
Willie has received several awards for his teaching and research, including the Pitt Business Teacher of the Year, the Impact on Management Accounting Practice Award, and the Best Early-Career Researcher in Management Accounting Award. Poets and Quants also recognized Willie in its annual list of annual list of "40 under 40 Most Outstanding Business Professors."
Willie earned his BSBA from Washington University in St. Louis, his MAcc from Ohio State University, and his PhD from Emory University.
Research
Selected Accepted Journal Articles
Choi, J. & Hecht, G. & Tafkov, I. & Towry, K. (2019). Bring the noise, but not the funk: Does the effect of performance measure noise on learning depend on whether the learning is experiential or vicarious? The Accounting Review
Selected Published Journal Articles
Choi, J. & Newman, A. & Tafkov, I. (2016). A marathon, a series of sprints, or both? Tournament horizon and dynamic task complexity in multi-period settings The Accounting Review
Choi, J. & Hecht, G. & Tafkov, I. & Towry, K. (2016). Vicarious learning under implicit contracts The Accounting Review
Choi, J. (2014). Can offering a signing bonus motivate effort? Experimental evidence of the moderating effects of labor market competition The Accounting Review
Choi, J. & Hecht, G. & Tayler, W. (2013). Strategy selection, surrogation, and strategic performance measurement systems Journal of Accounting Research
Choi, J. & Hecht, G. & Tayler, W. (2012). Lost in translation: The effects of incentive compensation on strategy surrogation The Accounting Review
Working Papers
Choi, J. & Clark, J. & Presslee, A. (2019). Designing Real-Effort Tasks to Study Motivation: Conceptual Guidance and Practical Application
Birnberg, J. & Choi, J. & Presslee, A. (2019). Giving Customers Decision Rights: A Field Study of Pay-What-You-Want Pricing at the Box Office
Choi, J. & Presslee, A. (2018). When do tangible rewards motivate greater effort than cash rewards? An analysis of three commonly cited differences
Service
Editorial and Reviewing Activities
Journal of Management Accounting Research - Since January 2019
Associate Editor
The Accounting Review - Since January 2017
Editorial Board Member
Contemporary Accounting Research - Since January 2017
Editorial Board Member
Behavioral Research in Accounting - Since January 2017
Editorial Board Member
Journal of Management Accounting Research - January 2016 - December 2018
Editorial Board Member
Accounting, Organizations and Society - Since January 2016
Editorial Board Member