Biography
Kevin Chung is an associate professor of Marketing at the Wisconsin School of Business. His research interests are primarily in quantitative marketing. Kevin earned his undergraduate degree in economics and engineering from the University of Pennsylvania, MS in statistics from the University of Chicago before earning his Ph.D in marketing from the Tepper School of Business, Carnegie Mellon University.
Research
Selected Published Journal Articles
Chen, H. & Chung, K. (2021). Increasing Team Performance by Sharing Success Journal of Marketing Research
Chung, K. & Kim, K. & Lim, N. (2020). Social Structures and Reputation in Expert Review Systems Management Science
Chung, K. (2020). Incorporating a ‘Better’ Behavioral Bias for Both Consumers and Firms in Rebate Programs Management Science
Kim, K. & Chung, K. & Lim, N. (2019). Third-Party Reviews and Quality Provision Management Science
Chung, K. & Derdenger, T. & Srinivasan, K. (2013). Economic Value of Celebrity Endorsement: Tiger Woods’ Impact on Sales of Nike Golf Balls Marketing Science
Presentations
Marketing Science Conference (2021) Goal Pursuit Behaviors on Social Media
Marketing Science Conference (2021) Reference Points and Asymmetric Effort
Marketing Science Conference (2021) Team Composition and the Design of Group Based Commission Contract
Rays of Research Workshop (2021) Home Field Advantage, Reference Points and Asymmetric Effort
Association of Marketing Theory & Practice (2021) Behavioral Bias in Marketing
Association of Marketing Theory & Practice (2021) Firm’s Voice and Brand Perception
Marketing Science Conference (2020) Goal, Motivation and Effort Provision: Evidence from Influencer Marketing
Marketing Science Conference (2018) Examining the Objectivity of Expert Review Systems: An Experimental Study
Marketing Science Conference (2016) Third-Party Reviews and Quality Provision
Marketing Science Conference (2012) The Prestige and Informative Effects in Celebrity Endorsement: Theory and Empirical Evidence
Marketing Academic Research Colloquium Poster Session (2012) Economic Value of Celebrity Endorsement: Tiger Woods’ Impact on Sales of Nike Golf Balls
Summer Institute in Competitive Strategy (2011) Economic Value of Celebrity Endorsement: Tiger Woods’ Impact on Sales of Nike Golf Balls
Marketing Science Conference (2011) Economic Value of Celebrity Endorsement: Tiger Woods’ Impact on Sales of Nike Golf Balls
Teaching
Undergraduate Courses
Reading & Rsch-Marketing (Independent Study) (MKT 399), Spring 2015.
Reading & Rsch-Marketing (Independent Study) (MKT 399), Spring 2016.
MKT Research (MKT 310), Spring 2016.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in MKT.
MKT Research (MKT 310), Spring 2016.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in MKT.
MKT Research (MKT 310), Spring 2016.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in MKT.
Marketing Research (MKT 310), Fall 2016.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing.
Marketing Research (MKT 310), Fall 2016.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing.
Marketing Research (MKT 310), Spring 2018.
Marketing Research (MKT 310), Spring 2018.
Marketing Research (MKT 310), Spring 2018.
Marketing Research (MKT 310), Spring 2018.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing.
Marketing Research (MKT 310), Spring 2018.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing.
Marketing Research (MKT 310), Spring 2018.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing.
Marketing Research (MKT 310), Spring 2019.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing. Enroll Info: None
Marketing Research (MKT 310), Spring 2019.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing. Enroll Info: None
Marketing Research (MKT 310), Spring 2019.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing. Enroll Info: None
Marketing Research (MKT 310), Spring 2020.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing. Enroll Info: None
Marketing Research (MKT 310), Spring 2020.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing. Enroll Info: None
Marketing Research (MKT 310), Spring 2020.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing. Enroll Info: None
Marketing Research (MKT 310), Spring 2021.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing. Enroll Info: None
Marketing Research (MKT 310), Spring 2021.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing. Enroll Info: None
Marketing Research (MKT 310), Spring 2021.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing. Enroll Info: None
Marketing Research (MKT 310), Fall 2013.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing.
Marketing Research (MKT 310), Fall 2013.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing.
MKT Research (MKT 310), Fall 2014.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in MKT.
MKT Research (MKT 310), Fall 2014.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in MKT.
Graduate Courses
MKT Research (MKT 710), Fall 2014.
An overview of the MKT research process from a methodological perspective. Topics: Research design,data collection procedures,sampling and data analysis.
Marketing Research (MKT 710), Fall 2016.
An overview of the marketing research process from a methodological perspective. Topics: Research design,data collection procedures,sampling and data analysis.
Marketing Research (MKT 710), Fall 2013.
An overview of the marketing research process from a methodological perspective. Topics: Research design, data collection procedures, sampling and data analysis.