Assistant Professor | Marketing
4176 Grainger Hall
(608) 265-4431

Biography

Kevin Chung is an assistant professor in Marketing at the Wisconsin School of Business. His research interests are primarily in quantitative marketing. Kevin earned his undergraduate degree in economics and engineering from the University of Pennsylvania, MS in statistics from the University of Chicago before earning his Ph.D in marketing from the Tepper School of Business, Carnegie Mellon University.

Research

Selected Accepted Journal Articles

Chung, K. & Kim, K. & Lim, N. (2019). Social Structures and Reputation in Expert Review Systems Management Science

Chung, K. (2018). Incorporating a ‘Better’ Behavioral Bias for Both Consumers and Firms in Rebate Programs Management Science

Selected Published Journal Articles

Kim, K. & Chung, K. & Lim, N. (2019). Third-Party Reviews and Quality Provision Management Science

Chung, K. & Derdenger, T. & Srinivasan, K. (2013). Economic Value of Celebrity Endorsement: Tiger Woods' Impact on Sales of Nike Golf Balls Marketing Science

Presentations

Marketing Science Conference (2018) Examining the Objectivity of Expert Review Systems: An Experimental Study

Marketing Science Conference (2016) Third-Party Reviews and Quality Provision

Marketing Science Conference (2012) The Prestige and Informative Effects in Celebrity Endorsement: Theory and Empirical Evidence

Marketing Academic Research Colloquium Poster Session (2012) Economic Value of Celebrity Endorsement: Tiger Woods' Impact on Sales of Nike Golf Balls

Summer Institute in Competitive Strategy (2011) Economic Value of Celebrity Endorsement: Tiger Woods' Impact on Sales of Nike Golf Balls

Marketing Science Conference (2011) Economic Value of Celebrity Endorsement: Tiger Woods' Impact on Sales of Nike Golf Balls

Teaching

Undergraduate Courses

Reading & Rsch-Marketing (Independent Study) (MKT 399), Spring 2015.

Reading & Rsch-Marketing (Independent Study) (MKT 399), Spring 2016.

MKT Research (MKT 310), Spring 2016.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in MKT.

MKT Research (MKT 310), Spring 2016.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in MKT.

MKT Research (MKT 310), Spring 2016.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in MKT.

Marketing Research (MKT 310), Fall 2016.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing.

Marketing Research (MKT 310), Fall 2016.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing.

Marketing Research (MKT 310), Spring 2018.

Marketing Research (MKT 310), Spring 2018.

Marketing Research (MKT 310), Spring 2018.

Marketing Research (MKT 310), Fall 2013.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing.

Marketing Research (MKT 310), Fall 2013.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing.

MKT Research (MKT 310), Fall 2014.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in MKT.

MKT Research (MKT 310), Fall 2014.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in MKT.

Graduate Courses

MKT Research (MKT 710), Fall 2014.
An overview of the MKT research process from a methodological perspective. Topics: Research design,data collection procedures,sampling and data analysis.

Marketing Research (MKT 710), Fall 2016.
An overview of the marketing research process from a methodological perspective. Topics: Research design,data collection procedures,sampling and data analysis.

Marketing Research (MKT 710), Fall 2013.
An overview of the marketing research process from a methodological perspective. Topics: Research design, data collection procedures, sampling and data analysis.