Director of the A.C. Nielsen Center for Marketing Analytics and Insights
Distinguished Faculty Associate | A.C. Nielsen Center for Marketing Analytics and Insights|Marketing
3425 Grainger Hall
(608) 262-9116


Kristin has extensive experience in corporate marketing, marketing research and business management. Before Kristin joined the UW, she was a senior brand manager for Remington shavers at Spectrum Brands. Prior to Spectrum, Kristin worked at GlaxoSmithKline Consumer Healthcare North America for two years, managing brands such as Aquafresh, Abreva, Debrox and Chap-et. She has also held marketing positions at W.W. Grainger, Inc., GMR Marketing and Wheel & Sprocket.

Kristin has strong ties to UW-Madison. She earned her MBA in Marketing and Entrepreneurship from the School of Business in 2002. She was very active in student activities during her tenure at UW. She was Co-President of Graduate Business Association, a Student Ambassador for the School of Business and a project assistant for the MBA Program Office. Upon graduation, Kristin continued her active involvement with the business school as a member of the Wisconsin Business Alumni Board of Advisors.


Graduate Courses

Current Topics in Marketing Research (MKT/MKT 765), .
Applied learning class for A.C. Nielsen Center students demonstrating how the industry is using and applying marketing research techniques.

Contemporary Topics (MKT 765), Fall 2007.

Contemporary Topics (MKT 765), Spring 2008.

Contemporary Topics (MKT 765), Fall 2008.

Contermporary Topics (MKT 765), Spring 2009.

Contemporary Topics (MKT 765), Fall 2009.

Contemporary Topics (MKT 765), Spring 2010.

Contemporary Topics (MKT 765), Fall 2010.

Contemporary Topcis (MKT 765), Spring 2011.

Contemporary Topics (MKT 765), Fall 2011.