Assistant Professor | Marketing
4261 Grainger Hall
(608) 265-9719


Paola Mallucci holds a Ph.D. in marketing from the University of Minnesota in Minneapolis and holds an MS in marketing from Universita’ Bocconi in Milan, Italy. In Italy, Mallucci also worked for Procter and Gamble as an assistant brand manager. Her teaching interests are in the area of channel management, marketing research, and marketing management. In her work, she investigates how social preferences, such as social pressure and fairness, can affect important marketing decisions, such as product pricing in channels and corporate social responsibility actions.


Selected Accepted Journal Articles

Mallucci, P. & Cui, T. & Raju, J. & Zhang, Z. (2015). Social Preferences and Distribution Channels Book

Selected Published Journal Articles

Mallucci, P. & Wu, D. & Cui, T. (2019). Social motives in bilateral bargaining games: How power changes perceptions of fairness Journal of Economic Behavior and Organization

Mallucci, P. & Cui, T. (2016). Fairness Ideals in Distribution Channels Journal of Marketing Research

Selected Submitted Journal Articles

Li, Y. & Vijayaraghavan, S. & Mallucci, P. & Hoban, P. (2020). Selling Exclusive Goods: The Need for Resale Markets Journal of Marketing Research

Mallucci, P. & Cui, T. & Zhang, Z. (2019). To Haggle or not to Haggle? Pricing Policy Selection and Collusion Quantitative Marketing and Economics

Working Papers

Li, Y. & Mallucci, P. (2019). Too Good to be Nice: A Model of Corporate Social Responsibility with Asymmetric Quality Information.

Mallucci, P. & John, G. & Cui, T. (2019). Pricing Cause Related Marketing Products


Editorial and Reviewing Activities

Management Science - Since May 2018
Ad Hoc Reviewer