Assistant Professor | Operations and Information Management
4299 Grainger Hall
(608) 262-9258


Yash Babar joined the Wisconsin School of Business in August 2020 as an Assistant Professor in the Department of Operations and Information Management.

Professor Babar’s research interests include examining online and offline interactions across various contexts, online communities, and the sharing economy. He also studies the use of technology-based interventions to change individual behavior in the contexts of competitive environments and for promoting healthier lifestyles.

Professor Babar earned his B.E. in Engineering (Computer Science) at the Birla Institute of Technology and Science Pilani, and his Ph.D. in Information and Decision Sciences from the Carlson School of Management at the University of Minnesota.


Selected Accepted Journal Articles

Babar, Y. & Burtch, G. (2020). Examining the Heterogeneous Impact of Ride-Hailing Services on Public Transit Use Information Systems Research


Conference on Health IT and Analytics (CHITA) (2020) Cooking or Clicking: The Impact of Online Food Delivery Platforms on Domestic Food Preparation

Workshop on Information Systems and Economics (2019) Meeting over Meat: How do Offline Meetups Impact Online Activity in a Hybrid Foodie Community?

Academy of Management, Annual Meeting (2019) Falling from Digital Grace: Participation in Online Software Contests Following Loss of Status


Editorial and Reviewing Activities

Organization Science - Since March 2021
Ad Hoc Reviewer

International Conference on Information Systems - January 2021 - December 2021
Associate Editor

Journal of Operations Management - Since November 2020
Ad Hoc Reviewer

International Conference on Information Systems - Since May 2019
Ad Hoc Reviewer

Transport - Since January 2019
Ad Hoc Reviewer

MIS Quarterly - Since December 2018
Ad Hoc Reviewer

Workshop on Information Technologies and Systems - Since September 2018
Ad Hoc Reviewer

Information Systems Research - Since July 2018
Ad Hoc Reviewer

Journal of the Association for Information Science and Technology (JASIST) - January 2018 - December 2019
Ad Hoc Reviewer

Management Science - Since April 2017
Ad Hoc Reviewer