MBA 2020 | Brand and Product Management


Michael Lynch proudly joins the Wisconsin School of Business as an MBA candidate specializing in Brand and Product Management.

Since graduating from Cornell University in 2009 with a B.S in Applied Economics and Management, his professional experience has included positions at General Electric - Healthcare Technology in its Financial Management Program followed by marketing experience at Twinings Tea North America, a subsidiary of Associated British Foods. It was at Twinings where Michael confirmed that brand management was his career passion. His work spanned new product launches to advertising development, which contributed to the company’s success as one of the fastest growing hot tea brands in North America over the past decade.

While in Madison, he looks forward to learning from his peers and accelerating his career capabilities while refining his leadership behaviors in partnership with fellow Badgers.

In his spare time, you can find Michael exploring Madison’s farmer’s market or supporting Wisconsin sports with his wife Rosie.