MBA 2020 | Brand and Product Management


Megan Stock graduated from the University of Wisconsin – Madison in 2011 with a Bachelor of Science in Life Sciences Communications. After graduation, she accepted a role with the Wisconsin IceCube Particle Astrophysics Center, an international astrophysics research collaboration that runs the South Pole-based IceCube Neutrino Observatory. Through her six years as the outreach and communications coordinator for IceCube, Megan honed her competencies in communicating complex topics through digital and traditional media, engaging audiences of all ages, and organizing and executing effective public events and meetings.

Megan then spent nearly two years working to launch a new business that embodies the spirit of Wisconsin in curated, themed gift boxes. As the brand manager for WiscoBoxes, she developed gift box themes to recognize meaningful moments, established processes and operations for purchasing and fulfillment, networked with vendors to institute buying procedures, established relationships with corporate customers, developed brand messaging and launched the company’s social media presence.

When she’s not working, she enjoys cooking for friends and family, happy hours and traveling with her husband, Ben, and spirited dog, Chancho. Megan is excited to pursue her MBA at the Wisconsin School of Business Center for Brand and Product Management to grow professionally, strengthening her leadership and general management talents while diving deeper into branding.