MBA 2020 | Marketing Analytics and Insights


Emily Litvak graduated from UW-Madison in 2013 with a Bachelor of Science in Human Development and Family Studies and a minor in Criminal Justice. After graduation, Emily moved to Chicago and spent a year teaching in a preschool classroom. Wanting to get more involved in social services, Emily spent the following year serving a term with AmeriCorps at an anti-poverty organization called LIFT, where she trained and managed student volunteers and worked directly with clients to help them accomplish goals, such as finding housing and employment. Most recently, Emily spent three years working at Reading In Motion, a nonprofit organization focused on early childhood literacy. She began her time as the Program and Data Manager, and advanced into a Strategic Project Manager role where she gained valuable experience in data analytics and process improvement, impacting decision making across the programs, sales and development teams. Pairing this experience in data analysis and organizational strategy with Emily’s interest in psychology and human behavior motivated her to explore a career in marketing research, and eventually led her back to UW-Madison to pursue her MBA.

Outside of work, Emily served on the auxiliary board of the Chicago Literacy Alliance, where she worked with other young professionals to help fundraise and plan events for the organization. In her free time, she plays recreational soccer, travels as often as possible, likes trying new restaurants, and enjoys cheering on the Badgers. She is excited to pursue her MBA at the Wisconsin School of Business A.C. Nielsen Center for Marketing Research to grow her skillset in consumer insights.