MBA 2020 | Brand and Product Management


Sonia Petty graduated from the University of Wisconsin-Madison in 2014 with a Bachelor of Science in Wildlife Ecology and a certificate in Environmental Studies. Following graduation, she conducted research on seabirds in northern Germany, where she utilized her German speaking and writing skills while gaining valuable research experience. Upon her return to Madison, Sonia worked as the project manager for a wildlife research lab at the University of Wisconsin-Madison, where she coordinated the building and deployment of 27 automated micro-greenhouses throughout the Great Lakes region. In this multi-faceted role, Sonia identified and secured research sites and collaborators, trained new graduate students, and served as the primary point of communication between builders, engineers, and researchers. Her skills in creative problem-solving and cross-functional collaboration made the environmental research project a success and piqued her interest in pursuing a career in management.

Sonia spent the following two years working a variety of field and lab-based jobs and her repeated promotion into leadership roles along with her strong interest in business eventually led her to pursue her MBA in Brand and Product Management at the Wisconsin School of Business. In addition, she plans to obtain the program’s certificate in Business, Environment and Social Responsibility, which will allow her to incorporate her passion for the environment into her business degree.

In her free time, Sonia enjoys hiking, boating, playing soccer, and spending time with her dog, Lily. She also enjoys traveling and is eager to participate in the Wisconsin MBA’s global learning experience. Sonia is excited to begin her journey as an MBA student and is confident that the program will equip her with the skills and knowledge necessary to become a successful product manager. She intends to use these skills to not only improve her business performance but to also make a positive impact on society and the environment.