MBA 2020 | Brand and Product Management


Hannah O’Brien graduated from the University of Wisconsin-Madison in 2015 with a Bachelor of Business Administration in Marketing and Finance. Following graduation, she accepted a role with Baker Tilly as a consultant on the Enterprise Transformation team. In this role, she improved efficiency of monthly business cycle by documenting business processes and developing tools in Microsoft Access to aid her client in scheduling tasks, tracking progress and resolving issues. She created the capability for an external team to obtain data needed for contracting within an hour reduced from a previous month long lead time, further improving efficiency. After two years as a staff consultant, she was promoted to senior consultant and given responsibilities in training and coaching five new team members. During her time as a senior consultant, she successfully implemented three new value-based care programs at a healthcare payer client incentivizing healthcare providers to deliver more efficient care to their patients. She helped the client improve technologies and scale their VBC programs from three to 100+ contracts.

Outside of her core work responsibilities, Hannah was involved in the Baker Tilly GROW (Growth and Retention of Women) committee and planned multiple events for the firm, assisted in the revision of the firm’s QMLC (Quality Management Life Cycle) procedures and recruited new hires for Baker Tilly. Hannah also led the student ministry group and young adult small group at Willow Chicago. She created a ‘Good Neighbor Team’ through World Relief to help new refugee families assimilate to life in Chicago as they arrived in the US for the first time. She also enjoys teaching indoor cycling classes and running half and full marathons. Additionally, she founded and branded her small business called ‘Cookies & Cream’ that produces and sells cookie ice cream sandwiches in the Chicago area.

Hannah initially discovered her passion for understanding consumer behavior and what it takes to run a business in college, and looks forward to further specializing in Brand Management. She is excited to join the Center for Brand and Product Management at the Wisconsin School of Business to strengthen her marketing and general management talents.