MBA 2020 | Brand and Product Management


Neha Patil is pursuing her MBA in Brand and Product Management at the University of Wisconsin-Madison as part of the class of 2020. She graduated from Birla Institute of Technology and Science (BITS) in Pilani, Dubai in 2016 with a Bachelor of Engineering degree in Mechanical Engineering. While at BITS, Neha served as the sponsorship head of the Event Management Committee and as the President of the Photography Club, Reflexions at the university.

In addition to these leadership roles, Neha interned in the sales department at Levtech Consulting Dubai, a Microsoft Gold Partner Firm and in the engineering division of Rotopak Industries, Dubai, one of the largest packaging companies in the Middle East. After graduation, Neha worked as business development manager at her family business, Patil Group Construction – a firm based out of her hometown and focused on luxury residences. During her two years with the company, Neha singlehandedly established the digital marketing division for the company with the help of online media channels and Google Analytics. She undertook training the current staff to ensure self-sufficiency of the new division. Based on her success, Neha was given the task of implementing a customized Enterprise Resource Planning software across all departments which she completed within prescribed budget and yielding superior results.

Neha strongly believes in the power of brands and is thrilled to continue her education in service to her career in product management.