MBA 2020 | Brand and Product Management


Lynsey Sczechowicz is excited to join the Wisconsin School of Business as an MBA candidate in the Center for Brand and Product Management. After graduating from Northeastern University in 2013 with a Master’s degree in History and concentration in Public History, she worked as a Digitization Assistant for the Special Collections of Harvard Business School’s Baker Library before becoming the Reference and Outreach Archivist in the Audiovisual and Digital Initiatives Department at Hagley Library. In both roles, Lynsey was deeply immersed in business history.

At Hagley Library, she worked with the collections of iconic brands such as Avon and Wawa, and with the papers of business luminaries such as Ernest Dichter, the father of motivational research. The parts of her work that she found most exciting and engaging involved planning and executing the reinstitution and rebranding of the Library’s social media accounts and strategizing to grow the accounts’ followers. As a result of her efforts, followers of both accounts grew by over 350% in under three years. She also enjoyed identifying and solving workflow problems, quickly recognizing the need to organize the large amounts of files being created by the Audiovisual Department as a result of digitization. To help organize these files, she initiated and collaborated with colleagues to create a folder structure and file-naming schema for more than 10,000 files.

She looks forward to joining the Wisconsin School of Business and leveraging her strategic and problem-solving skills into a career in Brand and Product Management. In her spare time, Lynsey enjoys cooking and traveling with her husband.