MBA 2020 | Marketing Analytics and Insights


Tyler (Ty) Vaughn is excited to join the Wisconsin MBA class of 2020 with a concentration in Marketing Research. A Texan born and raised, Ty went to Texas Tech University and earned his bachelor’s degree in Marketing in 2015. Upon graduation, Ty began a three-month internship with Southwest Airlines, where he served as an intern for the Customer Intelligence team. In this role, Ty assisted in planning the logistics for Southwest’s major marketing research project, assisted in data collection and analysis, and delivered key findings to upper management on a variety of different projects.

After the internship ended, Ty went on to join United Airlines as a member of the social media team. In this role, Ty not only had the opportunity to be on the social media front lines of a Fortune 200 brand, but also was responsible for interpreting social analytics and analyzing insights to uncover the main topics of engagement with United Airlines customers.

A lover of travel, Tyler has traveled to over 10 countries and all over the United States. He also wishes to take a more active role in understanding and defeating the stigma surrounding mental health and depression. He is excited to join an incredibly talented and smart network of consumer insights enthusiasts and future business leaders.