MBA 2021 | Marketing Analytics and Insights


Chelsea Johnson graduated magna cum laude from Lawrence University in 2014 with a bachelor’s degree in English and Environmental Studies. In subsequent work experiences in non-profit and healthcare settings, she grew her marketing skillset with wins in re-branding, marketing strategy, website design and launches, digital content marketing, portfolio management, and audience research. Formal project management training has helped make these successes possible.

Professional and personal leadership experience has given her a strong appreciation of the power of consumer insights to understand human behavior and build better products and processes.

Chelsea is excited to explore the power of insights for private and public good with the UW-Madison MBA program in Marketing Research. When not at work, she enjoys reading, biking, and being outside.