MBA 2021 | Marketing Analytics and Insights


Matt Steinschneider graduated from Vassar College in 2014 with a Bachelor of Arts in History. After graduating, Matt worked for New Resources Group, a small business in Bridgeport, Connecticut that sells water and energy conservation products used by utilities and consumers across the US. As a Digital Marketing Associate, Matt focused on new pricing strategies and improved supply processes. As a result, he helped grow sales on Amazon by approximately 63% in three years. He also helped increase online traffic to the company website by approximately 90% in two years. Working in this small business environment exposed Matt to a variety of invaluable experiences, from sales and customer service, to fulfillment and supply chain management. Most recently, Matt spearheaded a trademark application with the United States Patent and Trademark Office. This project will protect the company brand and enable new listing options through Amazon’s brand registry program.

Matt is also passionate about fencing, and coached fencing from 2014 to 2017, growing a YMCA fencing program in Westport Connecticut from a handful of athletes in 2014 to about 35 athletes in 2017. In terms of hobbies, Matt enjoys fencing, reading German language literature, studying Mandarin, and running. In the Marketing Research MBA program, Matt is excited to improve his analytical skills, gain stronger, general business knowledge and pursue a career in consumer insights.