MBA 2021 | Brand and Product Management


Daniel Campbell graduated from Florida State University with a Bachelor of Science in Media and Communication Studies. Upon graduation, he accepted the role of Director of Community Relations at Gulf Coast Health Care. In this role, he was responsible for the marketing and patient admissions strategy for Brynwood Health and Rehabilitation Center, a 100-bed skilled nursing facility in rural Florida. During this time, Daniel analyzed patient admission trends and led a shift in admissions strategy to focus on a more profitable customer segment that resulted in a 10% reduction in revenue volatility and cost savings from operating efficiencies.

In June of 2017, Daniel continued his career at Tallahassee Memorial HealthCare (TMH) as a Marketing Specialist. In this role, the Marketing Strategist led print, digital, and radio marketing campaigns for Physician Partners, a multi-specialty network affiliated with TMH comprised of over 35 practices and over 200 providers. Additionally, he secured over 90 media opportunities with media outlets by pitching stories to news stations and coordinating interviews with industry experts, which led to over 7.3 million impressions. In 2018 he was invited to sit on Physician Partners advisory council to provide guidance to leading physicians at TMH on marketing initiatives and troubleshoot customer service issues.

In his spare time, Daniel enjoys reading, playing chess, traveling, cooking, and staying active by going to the gym or playing disc golf. He is an avid sports fan, cheering for the Arsenal soccer team, Florida State Seminoles, and Miami Dolphins throughout the year.

He is excited to pursue his MBA at the Wisconsin School of Business, Center for Brand and Product Management, where he’ll further develop his marketing and leadership skills and establish an enduring network of fellow Badger students!