MBA 2021 | Marketing Analytics and Insights


Ian Hooper graduated from Temple University in 2011 in Philadelphia with a Bachelor of Fine Arts in Jazz Performance. Upon graduation, he worked as a music teacher at a city-funded community arts center, teaching guitar and piano to inner-city children who wouldn’t have the opportunity to study music otherwise. A natural curiosity about the world and a desire to learn a second language took him to Taiwan, where he worked as a full-time English teacher while beginning his study of Mandarin part-time. During his last year there, he was awarded the Huayu Enrichment Scholarship by the government of Taiwan to study Mandarin full-time for a year at a Tzu Chi University. He finished the course testing out at a high-intermediate level of speaking, reading and writing Mandarin.

Upon returning to the United States, he worked at a large, Philadelphia-area food cooperative, rising to the position of lead chef in the prepared foods and catering department. Part of Ian’s position involved creating new products based on current market trends and ever-evolving customer preferences. This was the point at which he developed a deep interest in the complexities of consumer behavior and began planning for a new career in the field of market research, eventually leading him to the A.C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison to further develop his business and analytical skills. Ian is excited to use big data, his diverse background, and his cross-cultural knowledge to help large corporations better understand consumers and create effective marketing strategies.

Outside of work, Ian has volunteered extensively within the Philadelphia Chinese Community and abroad with the Tzu Chi Humanitarian Organization, including work on organic farms in Japan and Taiwan. He spends his free time practicing Jazz guitar, listening to vinyl, brushing up on his language skills, and delving into the intricacies of Korean cooking with his wife.