MBA 2021 | Marketing Analytics and Insights


Shuo Feng graduated from University of International Business and Economics with a Bachelor of Arts in Business English. Upon graduation, he accepted a role with GM & Associates as a consulting assistant. In this role, he gained a basic understanding of the function of consulting and how specific industries are impacted by various factors. After three months, he was sent to provide support to consulting projects. During the 6 months at GM & Associates, he also authored reports for clients to improve efficiency in decision-making and translated policy and industry information and reports for both the company and all its clients. Following this role, Feng Shuo secured a position as the secretary of the President of Chinese Racing Pigeon Association, a national non-profit organization. His care and patience enabled him to carry out the daily work of the association and manage working relationships with more than 100 subordinate organizations. With the analysis and searching skills he owned, he supported the development and propaganda of an online platform and app for the association resulting in a user increase of more than 150,000 in one year.

External to work, Feng Shuo enjoys spending weekend with friends and staying active through sports and chess. He is excited for his MBA journey in Madison. Specializing in marketing research, he will broaden his horizon and sharpen his analysis and decision-making skills to adapt to a competitive business environment and provide valuable support in his future position.