MBA 2021 | Marketing Analytics and Insights


Justin MacPherson graduated from Loyola University Maryland in 2010 with a Bachelor of Business Administration. After graduation, he accepted a role as a Research Analyst for a media joint venture company, NCC Media, which specialized in geo-targeting across the leading multi-system operators in the United States. In this role, he gained expertise using Nielsen Ratings data and media placement across DMAs for various demographic targets and programming initiatives. After three years in this position, he became a Research Manager at The Nielsen Company within the Brand Effect solution, which measured in-market resonance of nationally televised ads. He was able to develop strategic partnerships with multiple top Fortune 500 companies in the Quick-Service Restaurant, Specialty Retail and CPG verticals on how to effectively optimize brands’ media portfolios based on creative best practices for successful in-market advertisements. Justin transitioned from Nielsen to Phoenix Marketing International, where he became an Associate Director and gained international brand experience within the Brand Effect group.

In his personal life, Justin enjoys playing semi-professional soccer, going to the gym, hiking trails and expanding his cooking portfolio. He became recently engaged to his long-time girlfriend, with their wedding date set for May of 2020. Justin is excited to pursue his MBA at the Wisconsin School of Business with a specialization in Marketing Research at the A.C. Nielsen Center. He is looking forward to transitioning from the vendor side of the Marketing Research industry to the client/brand side to help make a lasting impact in driving brand strategy and building brand equity with consumers.