PhD Student | Marketing
4181 Grainger Hall

Biography

Anil is a doctoral candidate in marketing. As a cultural consumer researcher, his research interests involve topics such as risk-taking consumption activities, market mediation of intimate relations, digital platforms and gamification, cultural branding and doppelgänger brand images, and theories of late modernity.

He holds a bachelor's degree in business administration from METU and a master's degree in marketing from Bilkent University. He is the recipient of Fulbright doctoral grant.

Research

Working Papers

Isisag, A. (2019). Beyond Marketization of Romance: How Do Mobile Dating Apps Blur the Boundaries Between Dating and Hooking Up?

Isisag, A. & Thompson, C. (2019). How Do Rival Dating Apps Capitalize on Tinder’s Doppelgänger Brand Image?

Isisag, A. (2018). Marketplace Delegitimation: Insights from the Slow Death of a Turkish TV Series

Teaching

Undergraduate Courses

MKT Strategy (MKT 460), Fall 2018.
Capstone MKT decision-making course emphasizing analysis of the macro-environment; segmentation, targeting and positioning strategies; and a particular focus on cultural branding and the contemporary digital marketplace.