PhD Student | Marketing
4181 Grainger Hall


Jiyeon is a doctoral candidate in marketing with a focus on quantitative methods. She leverages advances in marketing science and data science to study nonprofit organizations and propose tools to help them meet their objectives for the greater good. Her research interests include machine learning, natural language processing, nonprofit organizations, crowdfunding, and prosocial behaviors.

Before joining UW-Madison, she received her bachelor’s degree in statistics and business administration from Korea University in Seoul, South Korea, and a master’s degree in marketing from Korea University.



ISMS Marketing Science Conference (2021) How to Encourage Donors to Donate: Uncover Different Motivations with Network Representation Learning Approach

ISMS Marketing Science Conference (2020) A Deep Learning Algorithm for Personalized Feedback on Creative Appeals