PhD Student | Marketing
4181 Grainger Hall

Biography

Kaiyang joined the Wisconsin School of Business in 2016. Prior to entering the program, he received an MS in Hotel Administration and an MA in Economics from University of Nevada, Las Vegas.

Kaiyang's professional experience focused on the hospitality industry. He previously worked in Crowne Plaza, Palace Station Hotel & Casino and The Venetian Las Vegas.

Research

Selected Published Journal Articles

Polman, E. & Wu, K. (2020). Decision making for others involving risk: A review and meta-analysis Journal of Economic Psychology

Wu, K. & Raab, C. & Chang, W. & Krishen, A. (2016). Understanding Chinese tourists' food consumption in the United States Journal of Business Research

Teaching

Undergraduate Courses

Marketing Research (MKT 310), Fall 2019.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing. This course also focuses on both qualitative and quantitative aspects of marketing research as it relates to business problems such as market segmentation, demand assessment and new product design.