PhD Student | Marketing
4185 Grainger Hall


Sriniketh is a doctoral student in marketing at the University of Wisconsin-Madison. He completed his Master’s in Informatics at NYU and his Bachelor’s in Computer Science at NITK, Surathkal in India. Prior to joining the program, he worked as a Data Science Fellow at BuzzFeed, a Data Scientist at American Express and then as a Manager of the Machine Learning Team at American Express in New York. His research uses big data and temporal social networks to study conspicuous consumption and secondary market pricing.


Selected Submitted Journal Articles

Li, Y. & Vijayaraghavan, S. & Mallucci, P. & Hoban, P. (2020). Selling Exclusive Goods: The Need for Resale Markets Management Science

Practitioner-Oriented Publications

Muniyappa, T. & Vijayaraghavan, S. & Das, A. & Thilagam, P. (2015). Dynamics of multi-campaign propagation in online social networks International Conference on Data Science and Advanced Analytics