PhD Student | Marketing
4185 Grainger Hall

Research

Selected Accepted Journal Articles

Tunuguntla, S. & Hoban, P. (2020). A Near Optimal Bidding Strategy for Real-Time Display Advertising Auctions Journal of Marketing Research

Maleeha, Q. & Tunuguntla, S. & Lee, P. & Kanchinadam, T. & Fung, G. & Arora, N. (2018). Discovering Temporal Patterns from Insurance Interaction Data Association for the Advancement of Artificial Intelligence

Working Papers

Arora, N. & Fung, G. & Tunuguntla, S. (2017). T-Patterns in Business Marketing Science

Presentations

Marketing Dynamics Conference (2019) A Near Optimal Bidding Strategy for Real-Time Display Advertising Auctions

Marketing Science (2018) T-patterns in Business