Faculty and Research | Wisconsin School of Business at UW Madison

Excellence in research defines what and how we teach, enriches our exchange with industry and policy leaders, and opens unique partnership opportunities among our community. We invite you to learn more about the people, research, and innovation at the Wisconsin School of Business.

football helmet with motion lines and charts

football helmet with data graphs and motion lines

Big Data Insights

Football, Big Data, and the Nature of Cheating: A Q&A with WSB's Evan Polman and Paul Hoban

No one likes a cheater, but we'd love to know what makes them tick. A new study by WSB's Evan Polman and Paul Hoban examined unethical behavior against the backdrop of professional football.

WSB Welcomes Six New Faculty Members

Six new faculty members join the Wisconsin School of Business, bringing expertise in operations, accounting, real estate, marketing, and finance.

Walking Around Like They Own the Place...and Caring For It Too

You may feel like that nature trail you run every week is "yours." That's great, says WSB's Joann Peck, because you'll take better care of it.

How Will AI Change Your Field? WSB Faculty Respond

AI: Artificial Intelligence. WSB faculty weigh in on AI’s pros, cons, and perhaps, its inevitability.

Areas of Expertise

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Academic Departments

Our faculty collaborate within seven areas of study to perform innovative research and support a wide range of degree options, majors, and course offerings for students.

Professor Brad Chandler holds a mini lecture with a mix of undergraduate and graduate students in the Learniong Commons Finance and Analytics

Centers and Initiatives

The Knowledge Centers and Initiatives at the Wisconsin School of Business are integral to our mission of providing an exceptional educational experience and access to research excellence.