Department of Marketing

Forward-thinking curriculum, extensive career options

A dynamic and critical area of business, marketing facilitates exchanges between organizations and customers. You will learn to be inquisitive and think creatively as you explore a variety of career paths, including brand/product management, marketing research, sales management, advertising, digital and social media, and supply chain management.

The Wisconsin School of Business Department of Marketing offers a BBA and a supply chain certificate, an MBA with three specializations, and a Ph.D. program. The department is affiliated with three centers of expertise: the A.C. Nielsen Center for Marketing Research, the Center for Brand and Product Management, and the Grainger Center for Supply Chain Management.

Our faculty are recognized as world-renowned scholars, experienced practitioners, and exceptional instructors who bring innovation to the classroom so that you may develop a variety of skills including qualitative and quantitative analysis, communications, and problem solving.

Ask us a question Contact us

Faculty and Research

Degrees and Certificates

Knowledge Centers

Beyond Degrees

Faculty and Research

Faculty

Our faculty members contribute to the many facets of the marketing profession both in and beyond the classroom.

Meet our faculty

Featured Publications

Read our most recent published articles.

View publications

Research Seminars

Browse upcoming, recent, and archived research seminars.

View seminar details

Degrees and Certificates We Support

Undergraduate Program

Students may earn a BBA with a major in marketing. Interested students may take coursework to concentrate on product/brand management, retailing and wholesaling, sales management, business-to-business marketing or supply chain management.

Learn more about the major »

Resources for current students »

Undergraduate Certificate in Supply Chain Management

The certificate in supply chain management is available to all Wisconsin BBA students and may be added to any business major.

Supply Chain Management Certificate »

MBA Specialization in Brand and Product Management

In addition to coursework, students receive hands-on training and advice from senior executives. Applied learning sessions prepare our graduates to meet the challenges of a dynamic career.

Learn more about the MBA »

Resources for current students »

MBA Specialization in Marketing Research

Delivered through the A.C. Nielsen Center for Marketing Research, the program combines an in-depth, specialized education in marketing research with a big-picture, strategic-thinking MBA curriculum.

Learn more about the MBA »

Resources for current students »

MBA Specialization in Supply Chain Management

The supply chain management specialization includes solving real-world challenges under the direction of an advisory board and alumni network with experiences that prepare students for a variety of career paths.

Learn more about the MBA »

Resources for current students »

Ph.D. in Marketing

The Wisconsin Ph.D. Program in Marketing is designed to prepare students for academic careers at top universities. Student research is supported in quantitative modeling, consumer behavior, and marketing strategy.

Learn more about the doctoral degree »

Aerial view of UW-Madison campus at night, with the Wisconsin State Capitol building on the skyline

Knowledge Centers

A.C. Nielsen Center for Marketing Research

The center was created to train MBA students in the specialized ideas, issues and techniques of marketing research as well as to help discover and disseminate new marketing research knowledge.

Learn more

Center for Brand and Product Management

The center supports an effective blend of curriculum-based knowledge sharing and authentic applied learning experiences that engage students in actual industry case studies.

Learn more