Forward-thinking curriculum, extensive career options
A dynamic and critical area of business, marketing facilitates exchanges between organizations and customers. You will learn to be inquisitive and think creatively as you explore a variety of career paths, including brand/product management, marketing research, sales management, advertising, digital and social media, and supply chain management.
The Wisconsin School of Business Department of Marketing offers a BBA and a supply chain certificate, an MBA with three specializations, and a Ph.D. program. The department is affiliated with three centers of expertise: the A.C. Nielsen Center for Marketing Research, the Center for Brand and Product Management, and the Grainger Center for Supply Chain Management.
Our faculty are recognized as world-renowned scholars, experienced practitioners, and exceptional instructors who bring innovation to the classroom so that you may develop a variety of skills including qualitative and quantitative analysis, communications, and problem solving.