Wisconsin School of Business faculty are recognized nationally and internationally for their research. Recent publications in top-tier academic journals include:
Moreau, P. (2019). Brand Building on the Doorstep:The Importance of the First (Physical) Impression. Journal of Retailing
O'Guinn, T., Schmidt, B., Sorescu, A., Steenkamp, J., & Swaminathan, V. (2020). Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries. Journal of Marketing (84), 24-46.
Chung, K. (2019). Incorporating a ‘Better’ Behavioral Bias for Both Consumers and Firms in Rebate Programs. Management Science (Articles in Advance 16 Aug 2019)
Thomas, T., Epp, A., & Price, L. (2019). Journeying Together: Aligning Retailer and Service Provider Roles with Collective Consumer Practices. Journal of Retailing
Ringler, C., Siranni, N., Gustafsson, A., & Peck, J. (2019). Look but Don’t Touch! The Impact of Active Interpersonal Haptic Blocking on Compensatory Touching and Purchasing. Journal of Retailing
Weiss, L., & Kivetz, R. (2019). Opportunity Cost Overestimation. Journal of Marketing Research (56), 518-533.
Mallucci, P., Wu, D., & Cui, T. (2019). Social motives in bilateral bargaining games: How power changes perceptions of fairness. Journal of Economic Behavior and Organization (166), 138-152.
Luangrath, A., Peck, J., & Gustafsson, A. (2020). The Effects of Initiating Interpersonal Touch with Consumers. Journal of Consumer Research
hamilton, R., Thompson, D., Bone, S., Chaplin, L., Griskevicius, V., Goldsmith, K., Hill, R., Mittal, C., OGUINN, T., Piff, P., John, D., Shah, A., Roux, C., & Zhu, M. (2019). The Effects of Scarcity on Consumer Decision Journeys. Journal of the Academy of Marketing Science (47), 532-550.
Hadida, A., Heide, J., & Bell, S. (2019). The Temporary Marketing Organization. Journal of Marketing (83), 1-18.
Kim, K., Chung, K., & Lim, N. (2019). Third-Party Reviews and Quality Provision. Management Science