Wisconsin School of Business faculty are recognized nationally and internationally for their research. Recent publications in top-tier academic journals include:

Tunuguntla, S., & Hoban, P. (2020). A Near Optimal Bidding Strategy for Real-Time Display Advertising Auctions. Journal of Marketing Research (58), 1-21.

Peck, J., Kirk, C., Luangrath, A., & Shu, S. (2020). Caring for the Commons: When and Why Psychological Ownership Enhances Consumer Stewardship of Public Goods. Journal of Marketing

Moreau, P. (2020). Customization in Luxury Brands: Can Valentino Get Personal?. Journal of Marketing Research (57), 937-947.

Daviet, R., Nave, G., & Wind, Y. (2020). Genetic Data: Potential Uses and Misuses in Marketing. Journal of Marketing

Chen, H., & Chung, K. (2021). Increasing Team Performance by Sharing Success. Journal of Marketing Research

Ghazimatin, E., Mooi, E., & Heide, J. (2020). Mobilizing the Temporary Organization: The Governance Roles of Selection and Pricing. Journal of Marketing

van Heerde, H., Moorman, C., Moreau, P., & Pamatier, R. (2021). Reality Check: Infusing Ecological Value into Academic Marketing Research. Journal of Marketing (85), 1-13.