Wisconsin School of Business faculty are recognized nationally and internationally for their research. Recent publications in top-tier academic journals include:

Tunuguntla, S., & Hoban, P. (2020). A Near Optimal Bidding Strategy for Real-Time Display Advertising Auctions. Journal of Marketing Research

Moreau, P. (2019). Brand Building on the Doorstep:The Importance of the First (Physical) Impression. Journal of Retailing

O'Guinn, T., Schmidt, B., Sorescu, A., Steenkamp, J., & Swaminathan, V. (2020). Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries. Journal of Marketing (84), 24-46.

Peck, J., Kirk, C., Luangrath, A., & Shu, S. (2020). Caring for the Commons: When and Why Psychological Ownership Enhances Consumer Stewardship of Public Goods. Journal of Marketing

Moreau, P. (2020). Customization in Luxury Brands: Can Valentino Get Personal?. Journal of Marketing Research (57), 937-947.

Jha, S., Balaji, M., Peck, J., Oakley, J., & Deitz, G. (2020). Effects of Environmental Haptic Cues on Consumer Perceptions of Retailer Warmth and Competence. Journal of Retailing

Chung, K. (2020). Incorporating a ‘Better’ Behavioral Bias for Both Consumers and Firms in Rebate Programs. Management Science (66), 1627-1646.

Thomas, T., Epp, A., & Price, L. (2020). Journeying Together: Aligning Retailer and Service Provider Roles with Collective Consumer Practices. Journal of Retailing (96), 9-24.

Ringler, C., Siranni, N., Gustafsson, A., & Peck, J. (2019). Look but Don’t Touch! The Impact of Active Interpersonal Haptic Blocking on Compensatory Touching and Purchasing. Journal of Retailing

Cheng, A., Meloy, M., & Polman, E. (2020). Picking gifts for picky people. Journal of Retailing

Mallucci, P., Wu, D., & Cui, T. (2019). Social motives in bilateral bargaining games: How power changes perceptions of fairness. Journal of Economic Behavior and Organization (166), 138-152.

Chung, K., Kim, K., & Lim, N. (2020). Social Structures and Reputation in Expert Review Systems. Management Science (66), 3249-3276.

Luangrath, A., Peck, J., & Gustafsson, A. (2020). The Effects of Initiating Interpersonal Touch with Consumers. Journal of Consumer Research