Read the latest findings of our research on marketing, selling, and consumer behavior.

Liu, Y. Polman, E., Liu, Y., Jiao, J. & Liu, Y., Polman, E., Liu, Y. & Jiao, J. (2018). Choosing for others and its relation to information search. Organizational Behavior and Human Decision Processes (147), 65-75.

Chung, K. & Chung, K. (2018). Incorporating a ‘Better’ Behavioral Bias for Both Consumers and Firms in Rebate Programs. Management Science

Weiss, L. Kivetz, R. & Weiss, L. & Kivetz, R. (2019). Opportunity Cost Overestimation. Journal of Marketing Research (56), 518-533.

Heide, J. Wathne, K., Mooi, E., Kumar, A. & Heide, J., Wathne, K., Mooi, E. & Kumar, A. (2018). Relationship Governance Dynamics: The Roles of Partner Selection Efforts and Mutual Investments. Journal of Marketing Research (55), 704-721.

Chen, Y. Qi, Y., Liu, Q., Qian, P. & Chen, Y., Qi, Y., Liu, Q. & Qian, P. (2018). Sequential Sampling Enhanced Composite Likelihood Approach to Estimation of Social Intercorrelations in Large-scale Networks. Quantitative Marketing and Economics (16), 409-440.

Chung, K. Kim, K., Lim, N. & Chung, K., Kim, K. & Lim, N. (2019). Social Structures and Reputation in Expert Review Systems. Management Science

Thomas, T. Epp, A. & Thomas, T. & Epp, A. (2018). The Best Laid Plans: Why New Parents Fail to Habituate Practices. Journal of Consumer Research

hamilton, R. Thompson, D., Bone, S., Chaplin, L., Griskevicius, V., Goldsmith, K., Hill, R., Mittal, C., OGUINN, T., Piff, P., John, D., Shah, A., Roux, C., Zhu, M. & hamilton, R., Thompson, D., Bone, S., Chaplin, L., Griskevicius, V., Goldsmith, K., Hill, R., Mittal, C., OGUINN, T., Piff, P., John, D., Shah, A., Roux, C. & Zhu, M. (2019). The Effects of Scarcity on Consumer Decision Journeys. Journal of the Academy of Marketing Science (47), 532-550.

Ruan, B. Hsee, C., Lu, Y. & Ruan, B., Hsee, C. & Lu, Y. (2018). The Teasing Effect: An Underappreciated Benefit of Creating and Resolving an Uncertainty. Journal of Marketing Research (55), 556-570.

Hadida, A. Heide, J., Bell, S. & Hadida, A., Heide, J. & Bell, S. (2019). The Temporary Marketing Organization. Journal of Marketing (83), 1-18.

Thompson, C. & Thompson, C. (2018). Theorizing Reactive Reflexivity: Lifestyle Displacement and Discordant Performances of Taste. Journal of Consumer Research (45), 571-594.