Wisconsin School of Business faculty are recognized nationally and internationally for their research. Recent publications in top-tier academic journals include:

Tunuguntla, S., & Hoban, P. (2020). A Near Optimal Bidding Strategy for Real-Time Display Advertising Auctions. Journal of Marketing Research (58), 1-21.

Peck, J., Kirk, C., Luangrath, A., & Shu, S. (2020). Caring for the Commons: When and Why Psychological Ownership Enhances Consumer Stewardship of Public Goods. Journal of Marketing

Moreau, P. (2020). Customization in Luxury Brands: Can Valentino Get Personal?. Journal of Marketing Research (57), 937-947.

Jha, S., Balaji, M., Peck, J., Oakley, J., & Deitz, G. (2020). Effects of Environmental Haptic Cues on Consumer Perceptions of Retailer Warmth and Competence. Journal of Retailing

Chung, K. (2020). Incorporating a ‘Better’ Behavioral Bias for Both Consumers and Firms in Rebate Programs. Management Science (66), 1627-1646.

Ghazimatin, E., Mooi, E., & Heide, J. (2020). Mobilizing the Temporary Organization: The Governance Roles of Selection and Pricing. Journal of Marketing

Cheng, A., Meloy, M., & Polman, E. (2020). Picking gifts for picky people. Journal of Retailing

van Heerde, H., Moorman, C., Moreau, P., & Pamatier, R. (2021). Reality Check: Infusing Ecological Value into Academic Marketing Research. Journal of Marketing (85), 1-13.

Chung, K., Kim, K., & Lim, N. (2020). Social Structures and Reputation in Expert Review Systems. Management Science (66), 3249-3276.