Wisconsin School of Business faculty are recognized nationally and internationally for their research. Recent publications in top-tier academic journals include:
Chung, K. (2018). Incorporating a ‘Better’ Behavioral Bias for Both Consumers and Firms in Rebate Programs. Management Science
Weiss, L., & Kivetz, R. (2019). Opportunity Cost Overestimation. Journal of Marketing Research (56), 518-533.
Mallucci, P., Wu, D., & Cui, T. (2019). Power and Fairness: When Power Works and Fails – Evidence from a Modified Ultimatum Game. Journal of Economic Behavior and Organization
Heide, J., Wathne, K., Mooi, E., & Kumar, A. (2018). Relationship Governance Dynamics: The Roles of Partner Selection Efforts and Mutual Investments. Journal of Marketing Research (55), 704-721.
Chen, Y., Qi, Y., Liu, Q., & Qian, P. (2018). Sequential Sampling Enhanced Composite Likelihood Approach to Estimation of Social Intercorrelations in Large-scale Networks. Quantitative Marketing and Economics (16), 409-440.
Chung, K., Kim, K., & Lim, N. (2019). Social Structures and Reputation in Expert Review Systems. Management Science
Thomas, T., & Epp, A. (2019). The Best Laid Plans: Why New Parents Fail to Habituate Practices. Journal of Consumer Research (46), 564-589.
hamilton, R., Thompson, D., Bone, S., Chaplin, L., Griskevicius, V., Goldsmith, K., Hill, R., Mittal, C., OGUINN, T., Piff, P., John, D., Shah, A., Roux, C., & Zhu, M. (2019). The Effects of Scarcity on Consumer Decision Journeys. Journal of the Academy of Marketing Science (47), 532-550.
Hadida, A., Heide, J., & Bell, S. (2019). The Temporary Marketing Organization. Journal of Marketing (83), 1-18.
Thompson, C. (2018). Theorizing Reactive Reflexivity: Lifestyle Displacement and Discordant Performances of Taste. Journal of Consumer Research (45), 571-594.