Wisconsin School of Business faculty are recognized nationally and internationally for their research. Recent publications in top-tier academic journals include:
Chung, K. (2018). Incorporating a ‘Better’ Behavioral Bias for Both Consumers and Firms in Rebate Programs. Management Science
Thomas, T., Epp, A., & Price, L. (2019). Journeying Together: Aligning Retailer and Service Provider Roles with Collective Consumer Practices. Journal of Retailing
Weiss, L., & Kivetz, R. (2019). Opportunity Cost Overestimation. Journal of Marketing Research (56), 518-533.
Chen, Y., Qi, Y., Liu, Q., & Qian, P. (2018). Sequential Sampling Enhanced Composite Likelihood Approach to Estimation of Social Intercorrelations in Large-scale Networks. Quantitative Marketing and Economics (16), 409-440.
Mallucci, P., Wu, D., & Cui, T. (2019). Social motives in bilateral bargaining games: How power changes perceptions of fairness. Journal of Economic Behavior and Organization (166), 138-152.
Chung, K., Kim, K., & Lim, N. (2019). Social Structures and Reputation in Expert Review Systems. Management Science
Thomas, T., & Epp, A. (2019). The Best Laid Plans: Why New Parents Fail to Habituate Practices. Journal of Consumer Research (46), 564-589.
hamilton, R., Thompson, D., Bone, S., Chaplin, L., Griskevicius, V., Goldsmith, K., Hill, R., Mittal, C., OGUINN, T., Piff, P., John, D., Shah, A., Roux, C., & Zhu, M. (2019). The Effects of Scarcity on Consumer Decision Journeys. Journal of the Academy of Marketing Science (47), 532-550.
Hadida, A., Heide, J., & Bell, S. (2019). The Temporary Marketing Organization. Journal of Marketing (83), 1-18.