Wisconsin School of Business faculty members achieve global recognition for their groundbreaking research. Read about their findings, which provide answers to important questions and deliver key business insights.
Recent research by marketing professors Tom O' Guinn and Jan Heide is featured by the American Marketing Association. O’Guinn and Heide join their respective co-authors in offering an overview and key takeaways from their influential marketing research.
Commuting and the stress that goes with it is a way of life for millions of Americans. But for pregnant women, regular long commutes may hold implications for fetus health and prenatal care. WSB's Yang Wang explains.
How can managers keep moving their teams forward during the COVID-19 pandemic? WSB's Jirs Meuris, an assistant professor of management and human resources, shares three ways managers can best support employees in these uncertain times.
“I’d say research ideas are inspired by curiosity. And then curiosity takes you places," says Fabio Gaertner as he talks about his work with CEO compensation. Four Wisconsin School of Business faculty share the process that comes long before publication.