Wisconsin School of Business faculty members achieve global recognition for their groundbreaking research. Read about their findings, which provide answers to important questions and deliver key business insights.
Research by WSB's O'Guinn and Heide Highlighted by American Marketing Association
Recent research by marketing professors Tom O' Guinn and Jan Heide is featured by the American Marketing Association. O’Guinn and Heide join their respective co-authors in offering an overview and key takeaways from their influential marketing research.
For Expectant Mothers, Long Commutes May Come With a Risk
Commuting and the stress that goes with it is a way of life for millions of Americans. But for pregnant women, regular long commutes may hold implications for fetus health and prenatal care. WSB's Yang Wang explains.
Three Ways Managers Can Support Their Employees During COVID-19
How can managers keep moving their teams forward during the COVID-19 pandemic? WSB's Jirs Meuris, an assistant professor of management and human resources, shares three ways managers can best support employees in these uncertain times.
International Women's Day 2020: Highlighting WSB Women in Research
International Women's Day is March 8, 2020. In keeping with celebrating women’s achievements globally, the Wisconsin School of Business shines a spotlight on research by female faculty members.
What Sparked Your Research Idea? WSB Faculty Respond
“I’d say research ideas are inspired by curiosity. And then curiosity takes you places," says Fabio Gaertner as he talks about his work with CEO compensation. Four Wisconsin School of Business faculty share the process that comes long before publication.
You Can't Touch This: Why Blocking Shoppers May Boost Your Sales
A pioneer in the area of touch and consumer behavior research, WSB's Joann Peck explains why 'don't touch' may be the sales message retailers need to communicate.