Wisconsin School of Business faculty members achieve global recognition for their groundbreaking research. Read about their findings, which provide answers to important questions and deliver key business insights.

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WSB's Karla Zehms Receives American Accounting Association's Best Paper Award

January 10, 2020

Accounting Professor Karla Zehms wins the American Accounting Association Audit Section's Best Paper Award with research that examines the role of client reputation in auditor-client matching.

Stressed About Holiday Shopping? Try These Tips from WSB's Marketing Faculty

December 20, 2019

Holiday shopping or a root canal? When you're pressed for time (and money), many of us find navigating the annual shopping season to be stressful. Here are four tips from WSB's Marketing faculty that will help you achieve your gift goals and have some fun along the way.

UW-Madison crest on a brick wall

Linking Business with Psychology, Markus Brauer Examines Human Behavior Change

December 12, 2019

Psychology and business are more naturally intertwined than most people realize, says WSB Affiliate Faculty Markus Brauer. Here he shares his research on behavior change, social norms, and diversity initiatives, including how employers can create a more inclusive environment.

WSB Professor Joan Schmit stands for a portrait in Grainger Hall

Joan Schmit Advances Cyber Risk Research Agenda in Science Magazine

December 2, 2019

WSB's Joan Schmit is published in the latest issue of Science magazine with a timely article she co-authored about the importance of approaching cyber risk research through cross-disciplinary collaboration.

Professor Neeraj Arora poses for a portrait.

Engineering Improved Performance Through Online Experiments

November 20, 2019

WSB’s Neeraj Arora examines multivariate testing, a method of research that allows you to change many different elements across multiple platforms at the same time.

A headshot of Dmitry Orlov, assistant professor of finance

New WSB Faculty: Meet Dmitry Orlov, Assistant Professor of Finance

November 15, 2019

Dmitry Orlov, new assistant professor of finance, shares his thoughts on joining WSB and the University of Wisconsin–Madison community.

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