Wisconsin School of Business faculty members achieve global recognition for their groundbreaking research. Read about their findings, which provide answers to important questions and deliver key business insights.

171 Results


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Connecting Ecology and Business: A Q&A with WSB’s Michael Hernke

August 13, 2019

WSB sat down with Michael Hernke to discuss the relationships among ecology, environmental studies, and business, and his new article on elevated carbon dioxide levels.

An illustration depicting a man thinking about many different choices he could make.

The Power of Choice: What WSB Research Says About Decision-Making

July 31, 2019

When it comes to making choices, there’s no shortage of popular advice out there. WSB faculty have looked at the nature of choice and how we go about making decisions big and small.

WSB’s Jon Eckhardt Named Discovery Fellow at WID

July 25, 2019

Jon Eckhardt, whose research focuses on entrepreneurship, has a new five-year appointment as a Discovery Fellow.

Let the Dog Decide: WSB’s Justin Sydnor Talks Behavior Change on Freakonomics Radio

June 24, 2019

WSB's Justin Sydnor shared his expertise on decision-making and health care insurance during a recent broadcast of Freakonomics Radio.

UW-Madison crest on a brick wall

Will Tangible Rewards Make Your Employees Work Harder? It Depends

June 18, 2019

Advocates often claim that tangible rewards—vouchers, merchandise, gift cards—are more effective employee motivators than cash. Associate Professor Willie Choi tests this theory using the three most commonly cited differences between tangible and cash rewards, and explains why the former isn’t a surefire way to keep employee motivation soaring.

When Home Buyers Bid, Sellers Benefit

June 12, 2019

Research from WSB's Alina Arefeva explores how engaging in bidding wars during the home buying process can increase competition and bolster a home's selling price.

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