Wisconsin School of Business faculty members achieve global recognition for their groundbreaking research. Read about their findings, which provide answers to important questions and deliver key business insights.
WSB's Karla Zehms Receives American Accounting Association's Best Paper Award
Accounting Professor Karla Zehms wins the American Accounting Association Audit Section's Best Paper Award with research that examines the role of client reputation in auditor-client matching.
Stressed About Holiday Shopping? Try These Tips from WSB's Marketing Faculty
Holiday shopping or a root canal? When you're pressed for time (and money), many of us find navigating the annual shopping season to be stressful. Here are four tips from WSB's Marketing faculty that will help you achieve your gift goals and have some fun along the way.
Linking Business with Psychology, Markus Brauer Examines Human Behavior Change
Psychology and business are more naturally intertwined than most people realize, says WSB Affiliate Faculty Markus Brauer. Here he shares his research on behavior change, social norms, and diversity initiatives, including how employers can create a more inclusive environment.
Joan Schmit Advances Cyber Risk Research Agenda in Science Magazine
WSB's Joan Schmit is published in the latest issue of Science magazine with a timely article she co-authored about the importance of approaching cyber risk research through cross-disciplinary collaboration.
Engineering Improved Performance Through Online Experiments
WSB’s Neeraj Arora examines multivariate testing, a method of research that allows you to change many different elements across multiple platforms at the same time.
New WSB Faculty: Meet Dmitry Orlov, Assistant Professor of Finance
Dmitry Orlov, new assistant professor of finance, shares his thoughts on joining WSB and the University of Wisconsin–Madison community.