Wisconsin School of Business faculty members achieve global recognition for their groundbreaking research. Read about their findings, which provide answers to important questions and deliver key business insights.

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WSB’s Evan Polman Shares Insights on Consumer Behavior During COVID-19

June 25, 2020

As consumers, how has the COVID-19 crisis changed our patterns and our purchasing? And what new behaviors, if any, may be here to stay? WSB's Evan Polman and School of Human Ecology Professor Nancy Wong discuss what this new frontier might look like during this special virtual series for UW-Madison alumni, "The UW Now Livestream."

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Research by WSB's O'Guinn and Heide Highlighted by American Marketing Association

April 7, 2020

Recent research by marketing professors Tom O' Guinn and Jan Heide is featured by the American Marketing Association. O’Guinn and Heide join their respective co-authors in offering an overview and key takeaways from their influential marketing research.

What Sparked Your Research Idea? WSB Faculty Respond

February 27, 2020

“I’d say research ideas are inspired by curiosity. And then curiosity takes you places," says Fabio Gaertner as he talks about his work with CEO compensation. Four Wisconsin School of Business faculty share the process that comes long before publication.

You Can't Touch This: Why Blocking Shoppers May Boost Your Sales

February 19, 2020

A pioneer in the area of touch and consumer behavior research, WSB's Joann Peck explains why 'don't touch' may be the sales message retailers need to communicate.

Stressed About Holiday Shopping? Try These Tips from WSB's Marketing Faculty

December 20, 2019

Holiday shopping or a root canal? When you're pressed for time (and money), many of us find navigating the annual shopping season to be stressful. Here are four tips from WSB's Marketing faculty that will help you achieve your gift goals and have some fun along the way.

UW-Madison crest on a brick wall

Linking Business with Psychology, Markus Brauer Examines Human Behavior Change

December 12, 2019

Psychology and business are more naturally intertwined than most people realize, says WSB Affiliate Faculty Markus Brauer. Here he shares his research on behavior change, social norms, and diversity initiatives, including how employers can create a more inclusive environment.

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