Wisconsin School of Business faculty members achieve global recognition for their groundbreaking research. Read about their findings, which provide answers to important questions and deliver key business insights.

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WSB Announces Six New Faculty Members

August 27, 2020

Six new faculty members will join the Wisconsin School of Business this fall, bringing expertise in the areas of operations, accounting, real estate, marketing, and finance.

What WSB Research Says About Social Media

July 27, 2020

Takeaways from Wisconsin School of Business faculty research on the topic of social media.

WSB’s Evan Polman Shares Insights on Consumer Behavior During COVID-19

June 25, 2020

As consumers, how has the COVID-19 crisis changed our patterns and our purchasing? And what new behaviors, if any, may be here to stay? WSB's Evan Polman and School of Human Ecology Professor Nancy Wong discuss what this new frontier might look like during this special virtual series for UW-Madison alumni, "The UW Now Livestream."

UW-Madison crest on a brick wall

Research by WSB's O'Guinn and Heide Highlighted by American Marketing Association

April 7, 2020

Recent research by marketing professors Tom O' Guinn and Jan Heide is featured by the American Marketing Association. O’Guinn and Heide join their respective co-authors in offering an overview and key takeaways from their influential marketing research.

What Sparked Your Research Idea? WSB Faculty Respond

February 27, 2020

“I’d say research ideas are inspired by curiosity. And then curiosity takes you places," says Fabio Gaertner as he talks about his work with CEO compensation. Four Wisconsin School of Business faculty share the process that comes long before publication.

You Can't Touch This: Why Blocking Shoppers May Boost Your Sales

February 19, 2020

A pioneer in the area of touch and consumer behavior research, WSB's Joann Peck explains why 'don't touch' may be the sales message retailers need to communicate.

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