Wisconsin School of Business faculty members achieve global recognition for their groundbreaking research. Read about their findings, which provide answers to important questions and deliver key business insights.
The Power of Choice: What WSB Research Says About Decision-Making
When it comes to making choices, there’s no shortage of popular advice out there. WSB faculty have looked at the nature of choice and how we go about making decisions big and small.
Let the Dog Decide: WSB’s Justin Sydnor Talks Behavior Change on Freakonomics Radio
WSB's Justin Sydnor shared his expertise on decision-making and health care insurance during a recent broadcast of Freakonomics Radio.
Accountable to Whom? Defining Corporate Responsibility in the Social Media Era
Social media is both a boon and a hazard for firms, whose every move is now magnified by consumer followers on various social platforms. In a forum facilitated by Jonathan O’Connell, a Washington Post reporter and WSB’s Business Writer in Residence, WSB faculty discuss to what degree, if any, firms must be publicly accountable.
Research Roundup: WSB's Department of Risk and Insurance
Takeaways from recent research by faculty in the Department of Risk and Insurance at the Wisconsin School of Business.
Video: Associate Professor Justin Sydnor on Choosing the Best Value in a Health Plan
Associate Professor Justin Sydnor's research explores how many people end up choosing a health plan that doesn’t provide the best economic value.
The Link Between Unhealthy Behaviors and Perceived Health Status
Fact: Our bodies are machines. Whether we choose to embrace that reality or ignore it, we make choices every day that impact how we feel physically as well as how we feel about ourselves—the way …