Wisconsin School of Business faculty members achieve global recognition for their groundbreaking research. Read about their findings, which provide answers to important questions and deliver key business insights.
You Can't Touch This: Why Blocking Shoppers May Boost Your Sales
A pioneer in the area of touch and consumer behavior research, WSB's Joann Peck explains why 'don't touch' may be the sales message retailers need to communicate.
Why the World's 'Superstar Cities' Are Not Sustainable
Long commutes and sky-high housing prices make what's known as "superstar cities" (think San Francisco, Manhattan, Singapore) out of reach for many would-be urban homeowners. WSB's Yongheng Deng explains why this is a global problem with potentially far-reaching consequences for all of us.
Stressed About Holiday Shopping? Try These Tips from WSB's Marketing Faculty
Holiday shopping or a root canal? When you're pressed for time (and money), many of us find navigating the annual shopping season to be stressful. Here are four tips from WSB's Marketing faculty that will help you achieve your gift goals and have some fun along the way.
New WSB Faculty: Meet Dmitry Orlov, Assistant Professor of Finance
Dmitry Orlov, new assistant professor of finance, shares his thoughts on joining WSB and the University of Wisconsin–Madison community.
The Case for Settling: Sell Your Life Insurance, Live Longer
In the life settlements market, policyholders can legally sell their life insurance policies to a third party—often while withholding private information on their health status—and use the money to make the remainder of their lives more enjoyable. WSB's Daniel Bauer explains more about this lesser-known segment of the larger insurance market.
Fee Regulation for Financial Advisors: How Will It Affect Clients?
Does fee regulation for financial advisors have any real impact on the welfare of their clients? Associate Professor Briana Chang explains.