Wisconsin School of Business faculty members achieve global recognition for their groundbreaking research. Read about their findings, which provide answers to important questions and deliver key business insights.

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WSB’s Mark Eppli and Alumna Jill Hatton Discuss COVID-19 and the Future of Real Estate

July 2, 2020

What might we expect from the commercial and residential markets as a result of COVID-19? WSB's Mark Eppli and WSB alumna Jill Hatton share their insights during this special virtual series for UW-Madison alumni, "The UW Now Livestream."

WSB's Mark Eppli Describes How the Pandemic Has Shifted Real Estate

June 11, 2020

COVID-19's impact is everywhere, and the commercial and residential real estate markets are no exception. WSB's Mark Eppli shares his expertise on how the real estate industry has been affected, tips for buyers and sellers, and why the pandemic has caused us to reevaluate our priorities.

COVID-19 and Financial Reporting: 5 Things to Know

June 4, 2020

As the upheaval brought on by the coronavirus continues, the fallout has affected how accounting firms carry out financial statement audits, as well as how companies manage taxes, asset valuation, loan loss reserves, and more. WSB's Dan Wangerin shares five things to know about COVID-19 and financial reporting.

COVID-19 and the Retail Landscape: A Q&A with WSB's Hart Posen

May 11, 2020

Retail has taken a huge hit as a result of the coronavirus pandemic. Professor Hart Posen sits down with WSB to discuss everything from brands on the brink of collapse to online grocery shopping to why there may be a burgeoning innovation happening among firms in this new retail landscape.

UW-Madison crest on a brick wall

Research by WSB's O'Guinn and Heide Highlighted by American Marketing Association

April 7, 2020

Recent research by marketing professors Tom O' Guinn and Jan Heide is featured by the American Marketing Association. O’Guinn and Heide join their respective co-authors in offering an overview and key takeaways from their influential marketing research.

You Can't Touch This: Why Blocking Shoppers May Boost Your Sales

February 19, 2020

A pioneer in the area of touch and consumer behavior research, WSB's Joann Peck explains why 'don't touch' may be the sales message retailers need to communicate.

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