Wisconsin School of Business faculty members achieve global recognition for their groundbreaking research. Read about their findings, which provide answers to important questions and deliver key business insights.

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You Can't Touch This: Why Blocking Shoppers May Boost Your Sales

February 19, 2020

A pioneer in the area of touch and consumer behavior research, WSB's Joann Peck explains why 'don't touch' may be the sales message retailers need to communicate.

Why the World's 'Superstar Cities' Are Not Sustainable

February 4, 2020

Long commutes and sky-high housing prices make what's known as "superstar cities" (think San Francisco, Manhattan, Singapore) out of reach for many would-be urban homeowners. WSB's Yongheng Deng explains why this is a global problem with potentially far-reaching consequences for all of us.

Stressed About Holiday Shopping? Try These Tips from WSB's Marketing Faculty

December 20, 2019

Holiday shopping or a root canal? When you're pressed for time (and money), many of us find navigating the annual shopping season to be stressful. Here are four tips from WSB's Marketing faculty that will help you achieve your gift goals and have some fun along the way.

A headshot of Dmitry Orlov, assistant professor of finance

New WSB Faculty: Meet Dmitry Orlov, Assistant Professor of Finance

November 15, 2019

Dmitry Orlov, new assistant professor of finance, shares his thoughts on joining WSB and the University of Wisconsin–Madison community.

The Case for Settling: Sell Your Life Insurance, Live Longer

October 11, 2019

In the life settlements market, policyholders can legally sell their life insurance policies to a third party—often while withholding private information on their health status—and use the money to make the remainder of their lives more enjoyable. WSB's Daniel Bauer explains more about this lesser-known segment of the larger insurance market.

Fee Regulation for Financial Advisors: How Will It Affect Clients?

September 13, 2019

Does fee regulation for financial advisors have any real impact on the welfare of their clients? Associate Professor Briana Chang explains.

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