Wisconsin School of Business faculty members achieve global recognition for their groundbreaking research. Read about their findings, which provide answers to important questions and deliver key business insights.
Groundbreaking Entrepreneurship Science Lab Identifies, Fosters Student Entrepreneurs
WSB's Jon Eckhardt is at the helm of a new lab that mobilizes the entrepreneurial ecosystem by identifying the conditions that create student entrepreneurs.
How Will AI Change Your Field? WSB Faculty Respond
AI: Artificial Intelligence. It's a hot topic, and a more nuanced discussion than just visions of robots taking over our lives. WSB faculty weigh in on AI's pros, cons, and perhaps, its inevitability.
WSB’s Evan Polman Shares Insights on Consumer Behavior During COVID-19
As consumers, how has the COVID-19 crisis changed our patterns and our purchasing? And what new behaviors, if any, may be here to stay? WSB's Evan Polman and School of Human Ecology Professor Nancy Wong discuss what this new frontier might look like during this special virtual series for UW-Madison alumni, "The UW Now Livestream."
COVID-19 and the American Workplace: A Conversation with Wall Street Journal's Lauren Weber and WSB Faculty
How has COVID-19 affected our working lives? WSB management and human resources faculty shared their expertise in a recent live panel discussion with Wall Street Journal reporter Lauren Weber.
COVID-19 and the Retail Landscape: A Q&A with WSB's Hart Posen
Retail has taken a huge hit as a result of the coronavirus pandemic. Professor Hart Posen sits down with WSB to discuss everything from brands on the brink of collapse to online grocery shopping to why there may be a burgeoning innovation happening among firms in this new retail landscape.
What Sparked Your Research Idea? WSB Faculty Respond
“I’d say research ideas are inspired by curiosity. And then curiosity takes you places," says Fabio Gaertner as he talks about his work with CEO compensation. Four Wisconsin School of Business faculty share the process that comes long before publication.