Wisconsin School of Business faculty members achieve global recognition for their groundbreaking research. Read about their findings, which provide answers to important questions and deliver key business insights.

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How Will AI Change Your Field? WSB Faculty Respond

June 26, 2020

AI: Artificial Intelligence. It's a hot topic, and a more nuanced discussion than just visions of robots taking over our lives. WSB faculty weigh in on AI's pros, cons, and perhaps, its inevitability.

WSB’s Evan Polman Shares Insights on Consumer Behavior During COVID-19

June 25, 2020

As consumers, how has the COVID-19 crisis changed our patterns and our purchasing? And what new behaviors, if any, may be here to stay? WSB's Evan Polman and School of Human Ecology Professor Nancy Wong discuss what this new frontier might look like during this special virtual series for UW-Madison alumni, "The UW Now Livestream."

COVID-19 and the American Workplace: A Conversation with Wall Street Journal's Lauren Weber and WSB Faculty

May 21, 2020

How has COVID-19 affected our working lives? WSB management and human resources faculty shared their expertise in a recent live panel discussion with Wall Street Journal reporter Lauren Weber.

COVID-19 and the Retail Landscape: A Q&A with WSB's Hart Posen

May 11, 2020

Retail has taken a huge hit as a result of the coronavirus pandemic. Professor Hart Posen sits down with WSB to discuss everything from brands on the brink of collapse to online grocery shopping to why there may be a burgeoning innovation happening among firms in this new retail landscape.

What Sparked Your Research Idea? WSB Faculty Respond

February 27, 2020

“I’d say research ideas are inspired by curiosity. And then curiosity takes you places," says Fabio Gaertner as he talks about his work with CEO compensation. Four Wisconsin School of Business faculty share the process that comes long before publication.

Innovation: Who Benefits and Who’s Barred?

February 6, 2020

New research by WSB’s Sarada looks at shifts in the demographics of early American inventors, and is helping to shape policy in Congress.

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