Wisconsin School of Business faculty members achieve global recognition for their groundbreaking research. Read about their findings, which provide answers to important questions and deliver key business insights.
As consumers, how has the COVID-19 crisis changed our patterns and our purchasing? And what new behaviors, if any, may be here to stay? WSB's Evan Polman and School of Human Ecology Professor Nancy Wong discuss what this new frontier might look like during this special virtual series for UW-Madison alumni, "The UW Now Livestream."
Retail has taken a huge hit as a result of the coronavirus pandemic. Professor Hart Posen sits down with WSB to discuss everything from brands on the brink of collapse to online grocery shopping to why there may be a burgeoning innovation happening among firms in this new retail landscape.
“I’d say research ideas are inspired by curiosity. And then curiosity takes you places," says Fabio Gaertner as he talks about his work with CEO compensation. Four Wisconsin School of Business faculty share the process that comes long before publication.