Wisconsin School of Business faculty members achieve global recognition for their groundbreaking research. Read about their findings, which provide answers to important questions and deliver key business insights.
For physicians, adding patient e-visits to their regular office visit schedule doubles their hours containing work, a new study by WSB's Hessam Bavafa finds. The paper was named Best Paper of the Year by the Journal of Operations Management.
WSB's Hart Posen and Intuit cofounder Scott Cook share their perspectives and expertise on COVID-19 and the future of business as part of a special virtual series, "The UW Now Livestream: Innovation in a Pandemic: How COVID-19 Will Change the Landscape of Business."
A study by WSB's Alex Stajkovic and Kayla Sergent (PhD '18) of Edgewood College finds that U.S. states with women governors had fewer COVID-19 deaths than their male counterparts. Stajkovic explains their findings and suggests ways organizations can foster better crisis leadership skills.
WSB's Emily Griffith talks about how COVID-19 has changed auditors’ approach to work, the rapid migration to online classes this spring, and what she tells her students about moving forward in the face of unprecedented change.
Recent research by marketing professors Tom O' Guinn and Jan Heide is featured by the American Marketing Association. O’Guinn and Heide join their respective co-authors in offering an overview and key takeaways from their influential marketing research.