Wisconsin School of Business faculty members achieve global recognition for their groundbreaking research. Read about their findings, which provide answers to important questions and deliver key business insights.

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Assistant Professor Emily Griffith was awarded the 2018-2019 Cynthia and Jay Ihlenfeld Professorship for Inspired Learning.

A Conversation With WSB’s Emily Griffith About Auditing During the Pandemic

June 17, 2020

WSB's Emily Griffith talks about how COVID-19 has changed auditors’ approach to work, the rapid migration to online classes this spring, and what she tells her students about moving forward in the face of unprecedented change.

COVID-19 and the American Workplace: A Conversation with Wall Street Journal's Lauren Weber and WSB Faculty

May 21, 2020

How has COVID-19 affected our working lives? WSB management and human resources faculty shared their expertise in a recent live panel discussion with Wall Street Journal reporter Lauren Weber.

UW-Madison crest on a brick wall

Research by WSB's O'Guinn and Heide Highlighted by American Marketing Association

April 7, 2020

Recent research by marketing professors Tom O' Guinn and Jan Heide is featured by the American Marketing Association. O’Guinn and Heide join their respective co-authors in offering an overview and key takeaways from their influential marketing research.

You Can't Touch This: Why Blocking Shoppers May Boost Your Sales

February 19, 2020

A pioneer in the area of touch and consumer behavior research, WSB's Joann Peck explains why 'don't touch' may be the sales message retailers need to communicate.

UW-Madison crest on a brick wall

Linking Business with Psychology, Markus Brauer Examines Human Behavior Change

December 12, 2019

Psychology and business are more naturally intertwined than most people realize, says WSB Affiliate Faculty Markus Brauer. Here he shares his research on behavior change, social norms, and diversity initiatives, including how employers can create a more inclusive environment.

An illustration depicting an employee and five upward facing arrows

Research That Works in the Workplace: 5 Tips to Boost Your Job Performance

May 8, 2019

WSB faculty research how we think and act on the job, making them an ideal source for tips on how to succeed in the workplace. The next time you’re at work, try putting their research to work for you.

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