Wisconsin School of Business faculty members achieve global recognition for their groundbreaking research. Read about their findings, which provide answers to important questions and deliver key business insights.
WSB's Emily Griffith talks about how COVID-19 has changed auditors’ approach to work, the rapid migration to online classes this spring, and what she tells her students about moving forward in the face of unprecedented change.
Recent research by marketing professors Tom O' Guinn and Jan Heide is featured by the American Marketing Association. O’Guinn and Heide join their respective co-authors in offering an overview and key takeaways from their influential marketing research.
Psychology and business are more naturally intertwined than most people realize, says WSB Affiliate Faculty Markus Brauer. Here he shares his research on behavior change, social norms, and diversity initiatives, including how employers can create a more inclusive environment.