Wisconsin School of Business faculty members achieve global recognition for their groundbreaking research. Read about their findings, which provide answers to important questions and deliver key business insights.

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WSB’s Evan Polman Shares Insights on Consumer Behavior During COVID-19

June 25, 2020

As consumers, how has the COVID-19 crisis changed our patterns and our purchasing? And what new behaviors, if any, may be here to stay? WSB's Evan Polman and School of Human Ecology Professor Nancy Wong discuss what this new frontier might look like during this special virtual series for UW-Madison alumni, "The UW Now Livestream."

UW-Madison crest on a brick wall

Research by WSB's O'Guinn and Heide Highlighted by American Marketing Association

April 7, 2020

Recent research by marketing professors Tom O' Guinn and Jan Heide is featured by the American Marketing Association. O’Guinn and Heide join their respective co-authors in offering an overview and key takeaways from their influential marketing research.

International Women's Day 2020: Highlighting WSB Women in Research

March 5, 2020

International Women's Day is March 8, 2020. In keeping with celebrating women’s achievements globally, the Wisconsin School of Business shines a spotlight on research by female faculty members.

What Sparked Your Research Idea? WSB Faculty Respond

February 27, 2020

“I’d say research ideas are inspired by curiosity. And then curiosity takes you places," says Fabio Gaertner as he talks about his work with CEO compensation. Four Wisconsin School of Business faculty share the process that comes long before publication.

An illustration depicting a man thinking about many different choices he could make.

The Power of Choice: What WSB Research Says About Decision-Making

July 31, 2019

When it comes to making choices, there’s no shortage of popular advice out there. WSB faculty have looked at the nature of choice and how we go about making decisions big and small.

WSB Faculty Debate Retail's New Reality

May 13, 2019

Are we witnessing a retail apocalypse or a retail rebirth? Washington Post reporter and WSB's Business Writer in Residence Jonathan O'Connell facilitates as faculty share insights and expertise on where the retail industry is today and where it may be headed.

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