Wisconsin School of Business faculty members achieve global recognition for their groundbreaking research. Read about their findings, which provide answers to important questions and deliver key business insights.
Engineering Improved Performance Through Online Experiments
WSB’s Neeraj Arora examines multivariate testing, a method of research that allows you to change many different elements across multiple platforms at the same time.
The Power of Choice: What WSB Research Says About Decision-Making
When it comes to making choices, there’s no shortage of popular advice out there. WSB faculty have looked at the nature of choice and how we go about making decisions big and small.
When Or Is More: The Mental Blind Spot That Aggravates Our FOMO
Do you ever feel like your life is a little less shiny after checking your Facebook feed? WSB's Liad Weiss explains how the "Fear of Missing Out" (FOMO) increases when we overestimate the cost of the choices we make.
Psychological Ownership: It Comes With the Territory
What happens when we don’t technically own something but feel like we do? WSB’s Joann Peck examines how that feeling of ownership can have a darker side, and what that implies for retailers and consumers alike.
Video: Associate Professor Amber Epp on Family Decision-Making and Outsourcing Parenthood
Associate Professor Amber Epp's research explores the way parents choose to "outsource" some of their tasks and what the implications are when they do so.
Small Samples, Big Results: 6 Takeaways on In-Store Sampling
You’ve probably already experienced this at your favorite grocery store: armed with your weekly shopping list of boring but necessary household items, you find yourself detouring for the artisanal cheese display or stopping for a …