Wisconsin School of Business faculty members achieve global recognition for their groundbreaking research. Read about their findings, which provide answers to important questions and deliver key business insights.
Do you ever feel like your life is a little less shiny after checking your Facebook feed? WSB's Liad Weiss explains how the "Fear of Missing Out" (FOMO) increases when we overestimate the cost of the choices we make.
What happens when we don’t technically own something but feel like we do? WSB’s Joann Peck examines how that feeling of ownership can have a darker side, and what that implies for retailers and consumers alike.
You’ve probably already experienced this at your favorite grocery store: armed with your weekly shopping list of boring but necessary household items, you find yourself detouring for the artisanal cheese display or stopping for a …