Wisconsin School of Business faculty members achieve global recognition for their groundbreaking research. Read about their findings, which provide answers to important questions and deliver key business insights.

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UW-Madison crest on a brick wall

Research Roundup: WSB's Department of Accounting and Information Systems

April 26, 2019

Takeaways from recent research by faculty in the Department of Accounting and Information Systems at the Wisconsin School of Business.

Associate Professor Amber Epp: Family Decision-Making and Outsourcing Parenthood

November 12, 2018

"Parenthood today is much more on display than it has ever been before," says Amber Epp, an associate professor of marketing at the Wisconsin School of Business. In a talk excerpted from WSB's "Celebration of Faculty Excellence," Epp shares her research on family identity, decision-making, and outsourcing parenthood.

For Project Managers, Fewer Reviews Might Yield Timelier Decisions

October 12, 2018

For managers, it's smooth sailing when a project is going well. But in uncertain environments, difficult choices must be made. WSB's Xiaoyang Long discusses these "continue or abandon" decisions and explains the role that limiting project reviews might play.

Research Roundup: WSB's Department of Marketing

June 29, 2018

Faculty from the Department of Marketing at the Wisconsin School of Business share key ideas from their research as featured on the Forward Thinking blog. Professor Noah Lim: Motivation By Design: Team Composition and Sales Contests …

Research Roundup: WSB's Department of Operations and Information Management

June 8, 2018

Faculty from the Department of Operations and Information Management at the Wisconsin School of Business share key ideas from their research as featured on the Forward Thinking blog. Assistant Professor Robert Batt: Thinking Inside the …

3 Ways to Improve Your Group Problem-Solving Sessions

November 14, 2017

In an earlier blog post, we examined why “lack of training” can never be the cause of a process problem. I received feedback from several readers that asked for help with their group problem-solving issues using …

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