February 9, 2021 | By Wisconsin School of Business | Back to news

The Wisconsin School of Business is adding three degrees to UW–Madison Online, the growing portfolio of the University of Wisconsin–Madison’s fully online undergraduate degrees. The new degrees increase access for nontraditional students and meet demands of employers across the state and beyond.

With a focus on flexibility and quality education for adult students returning to complete a college degree, WSB’s new online offerings include:

“These new online business degrees respond to the dynamic forces of today’s digital economy,” says WSB Dean Vallabh “Samba” Sambamurthy. “As the needs of industry continually evolve, the Wisconsin School of Business is committed to creating agile learning opportunities and extending access to business education.”

The BBA in Management is a flexible option that prepares people for leadership roles in a variety of growing industries. Students graduating with the BBA in Human Resources will be equipped to a play a crucial role in motivating, developing, and retaining an organization’s employees. A BBA in Marketing will position graduates to successfully market products and services.

Applications are now open for these degree programs, which will launch in Fall 2021.

“At a time when online education has been more important than ever, we’re leveraging technology and our top-tier faculty and programs to open up the university to more people who are seeking a degree that they can use to build a better future for themselves,” says UW–Madison Chancellor Rebecca Blank.

Blank emphasizes the importance of strengthening educational outcomes and increasing access to underrepresented populations, adding that the university must meet the needs of a growing nontraditional student audience in Wisconsin who can’t attend in person and want to balance work, family, or other obligations.

The degrees not only remove barriers to a college education for more Wisconsin students, but also carry the university’s excellence in teaching and learning.

“These degrees will position students to launch meaningful careers with a solid foundation in business fundamentals,” adds Sambamurthy. “We look forward to growing our Business Badger student base and extending our reach beyond the boundaries of campus.”

Read more about the new degrees.


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